Coronavirus Scare: Here’s How Bollywood Producers Are Keeping With The Times

Among the many things that the Coronavirus has disrupted, the film industry is probably the worst hit. Films have stalled productions, big-budget projects have been postponed and activities are in complete limbo. Creatively, however, this lockdown offers a silver lining. Directors and producers now have time, a rarity in their otherwise demanding schedules, to work on a bank of content that they want to create and produce. Self-isolation makes for more quiet time, and for a lot of film professionals more room for great stories.

"These are tremendously difficult times - uncertainty looms large. However, the silver lining : this self isolation has honestly come with its host of benefits. It's been a time to read and reflect. Work wise the team at Yoodlee has got a lot of time to read and discuss scripts at length. We are all working from home and connecting through various apps to deliberate on various projects. It's really given us the luxury of time without a hovering deadline to examine and analyse in which direction we want our future projects to be. Also all our projects that are ready for release - we are ensuring our marketing strategy is in place and ready to launch the moment this crisis averts and things start limping back to normal''. says Siddharth Anand Kumar, VP, TV, and films, Saregama.

Among the many things that the Coronavirus has disrupted, the film industry is probably the worst hit. Films have stalled productions, big-budget projects have been postponed and activities are in complete limbo. Creatively, however, this lockdown offers a silver lining. Directors and producers now have time, a rarity in their otherwise demanding schedules, to work on a bank of content that they want to create and produce. Self-isolation makes for more quiet time, and for a lot of film professionals more room for great stories.