UMMEED: Bollywood Singer Shaan’s Musical Tribute In Corona Times

On the launch of this campaign, Shaan says - This initiative by JK White Cement gave me an opportunity to do my bit in spreading smiles during this tough time.

Bollywood Singer Shaan’s Musical Tribute In Corona Times

Amid the unprecedented second wave of corona, singer Shaan has come-up with a new song Umeed an initiative by JK White Cement. The soulful, melodious song with deeply inspiring lyrics comes to you through a video in spirit of hope and solidarity in the pandemic times.

#MitJayenDooriyan has already struck a chord with audiences and has received an overwhelming response in only a couple of days of launch. Ummeed, a song with a purpose, is being appreciated by people from different walks of life - be it the youth, medical fraternity, musicians or anyone who's looking for hope and a reason to smile.

On the launch of this campaign, Shaan says - “ This initiative by JK White Cement gave me an opportunity to do my bit in spreading smiles during this tough time. UMMEED is a song that gives people hope that things will get better and we will reunite - with families, friends, work, colleagues and lead a normal way of life. It has been a pleasure collaborating on this project.”

Speaking on the success of this campaign, Mr. Niranjan Mishra, Business Head, JK White Cement said, “Through this initiative, our aim is to spread positivity and solidarity in these tough times. Music was the natural medium of choice to deliver the message of hope and uplifting spirits. I’m happy to see that people are organically sharing 'Ummeed' - this beautiful composition, with their loved ones, to uplift them and to reassure them that #MitJayengiDooriyaan!

JK Cement has been working continuously towards providing help and support to the society during the pandemic, by donating essential medical requirements like Oxygen concentrators, masks, sanitizers and BIPAP machines. Apart from these initiatives, JK Cement has kept the safety and well-being of  its employees at the helm and has organized vaccination camps for them.