New Jaguar Logo To A Concept Teaser: How The British Brand Is Going All-Electric

The Jaguar rebrand sparked debate and a lot of strong reactions all over the world and not just in the automotive circles with regards to the teaser video as well as the new logo that it will have

The concept teaser brings various details, including a wider track and the new details which were earlier revealed in the Jaguar logo.

Source : Somnath Chatterjee

While the Jaguar rebranding has caused a furore all over the world, the British brand is looking towards a radical all-electric future. Tata owned Jaguar will launch three electric cars and all aimed at the higher luxury car segment instead of its earlier cars.

The Jaguar rebrand sparked debate and a lot of strong reactions all over the world and not just in the automotive circles with regards to the teaser video as well as the new logo that it will have. The Jaguar logo for example has upper and lower case letters while the leaper has also been redesigned. There are new bolder colours too.

While the video has seen even Elon Musk reacting, the brand has now revealed the first teaser of its upcoming concept car. This design concept will preview all future electric Jaguar cars being built on a bespoke electric platform.

Going by the image, it is quite radical and the concept as seen here does not even get a rear window!

The concept teaser brings various details, including a wider track and the new details which were earlier revealed in the Jaguar logo. The concept previews a four door electric GT which will rival the likes of the Porsche Taycan in being a luxury four door performance car.

'Copy nothing' is the Jaguar mantra for now while the brand is planning a 'complete reset'. More details regarding the concept would be revealed soon while a production car will come only in 2026. Jaguar till a few years back used to sell cars like the F-Pace and the I-Pace all over the world including India.