Zomato's 'Pure Veg' Mode Announced To Woo Vegetarian Users. Here's How Users Reacted On X

Zomato on Tuesday unveiled a novel offering dubbed 'Pure Veg Mode' and 'Pure Veg Fleet' catering specifically to customers adhering to a 100 per cent vegetarian diet in India.

While some users on X welcomed the announcement by Zomato, several others commented against the move.

Source : Zomato/X

Zomato, the renowned food delivery platform, on Tuesday unveiled a novel offering dubbed 'Pure Veg Mode' and 'Pure Veg Fleet' catering specifically to customers adhering to a 100 per cent vegetarian diet in India. According to Zomato CEO Deepinder Goyal, India has the highest percentage of vegetarians globally, and this innovative feature has been introduced in response to their feedback. 

"India has the largest percentage of vegetarians in the world, and one of the most important feedback we’ve gotten from them is that they are very particular about how their food is cooked, and how their food is handled. To solve for their dietary preferences, we are today, launching a 'Pure Veg Mode' along with a 'Pure Veg Fleet' on Zomato, for customers who have a 100% vegetarian dietary preference," Deepinder Goyal, CEO, Zomato, posted on X, formerly Twitter.

India has the largest percentage of vegetarians in the world, and one of the most important feedback we’ve gotten from them is that they are very particular about how their food is cooked, and how their food is handled.

— Deepinder Goyal (@deepigoyal) March 19, 2024

While some users of X welcomed the announcement by Zomato, several others commented against the move. Here are some of the most hilarious and interesting reactions, posted by users on micro-blogging platform X:

"Also green dresses will get more salary and tips compared to red colours," posted a user named @VnitEce.

Also green dresses will get more salary and tips compared to red colours.

— Mukesh Kundal VNIT ECE (@VnitEce) March 19, 2024

"Will there be 'Pure Non Veg' mode? Delivery fleet will be either 'Pure Veg' or 'Pure Non-Veg'? #JustAsking, #FoodBias," posted a user named @dhanapal13.

A X user named @imManishSinha raised concern of paying additional charges and wrote: "With added cost of course?"

Will there be 'Pure Non Veg' mode?
Delivery fleet will be either 'Pure Veg' or 'Pure Non-Veg'?#JustAsking, #FoodBias

— HakunaMatata (@dhanapal13) March 19, 2024

What Is Zomato's Pure Veg Fleet

Zomato's Pure Veg Fleet will distinguish itself by employing green delivery boxes instead of the usual red ones. The CEO emphasized that these delivery personnel will solely handle orders from pure vegetarian restaurants and will not manage any non-vegetarian meals. Furthermore, they will refrain from entering non-vegetarian establishments while in possession of the green delivery box.

"Our dedicated Pure Veg Fleet will only serve orders from these pure veg restaurants. This means that a non-veg meal, or even a veg meal served by a non-veg restaurant will never go inside the green delivery box meant for our Pure Veg Fleet," Goyal noted.