Twitter Manager Who Went Viral For Sleeping At Office Survives Layoff

The photo of the company’s director of product management was shared by an employee named Evan Jones with the caption, “When you need something from your boss at Elon twitter."

Esther Crawford has been the director of product management at Twitter for two years

Source : Twitter/@evanstnlyjones

Twitter’s employee Esther Crawford, whose photo had gone viral sleeping on the office floor at the company’s San Francisco headquarters while meeting the tight deadlines, survived the job cuts implemented last week.

The photo of the company’s director of product management was shared by an employee named Evan Jones with the caption “When you need something from your boss at Elon twitter."

In the photo, Crawford can be seen lying on the office floor inside a sleeping bag wearing an eye mask behind a table and a few chairs.  Crawford responded to the tweet by saying, “When your team is pushing round the clock to make deadlines sometimes you #SleepWhereYouWork”.

Crawford has been with the company for the past two years according to her LinkedIn account.

When your team is pushing round the clock to make deadlines sometimes you #SleepWhereYouWork https://t.co/UBGKYPilbD

— Esther Crawford ✨ (@esthercrawford) November 2, 2022

The manager survived the layoff exercise that led to 50 per cent job cuts at the social networking site on Friday. At a time when others were sharing their farewell messages, Crawford was seen promoting the company’s new product Twitter Blue which mandates the users to pay $7.99 per month for verifications and other exclusive features.

The new Blue isn’t live yet — the sprint to our launch continues but some folks may see us making updates because we are testing and pushing changes in real-time. The Twitter team is legendary. 🫡 New Blue… coming soon! https://t.co/ewTSTjx3t7

— Esther Crawford ✨ (@esthercrawford) November 5, 2022

Employees have been working for long hours to meet the deadline of pushing out the Twitter Blue verification badge.

Twitter managers were asked to work for 12 hours, as per the CNBC report. Another report in The New York Times said that some managers like Crawford have slept at the office on Friday and Saturday nights.

Tesla CEO Elon Musk acquired the microblogging platform for a $44 billion deal. This came after Musk offered the proposition of buying out the platform in April. This triggered a major policy overhaul along with layoffs. Those who were laid off also included the former Twitter CEO, Parag Agrawal.