Twitter CEO Linda Yaccarino Says 99 Per Cent Content On Platform 'Healthy', Amid Rise In Hateful Posts
According to the new Twitter CEO, more than 99 per cent of content that users and advertisers see on the micro-blogging platform is "healthy."
Twitter CEO Linda Yaccarino has refuted recent reports of a surge in hateful and harmful content on the platform even as they state otherwise. According to the new Twitter CEO, more than 99 per cent of content that users and advertisers see on the micro-blogging platform is "healthy." She also added that only a small amount of content on Twitter needs enforcement. This comes after a report by news agency Bloomberg said post-Elon Musk's Twitter acquisition, there has been a dramatic spike in hateful, violent and inaccurate posts on the platform, according to researchers.
This is also the biggest challenge for new Twitter CEO Yaccarino, who has to handle the decline in the number of advertisers on the platform.
"The Bloomberg story pulled together a collection of incorrect, misleading, and outdated metrics, mostly from the period shortly after Twitter’s acquisition. It also lacks extremely important context not to mention critical updates on our progress and actions," Yaccarino further mentioned in her Twitter post.
She also said that the company has made progress on cutting the spread of hate speech, proactively preventing child exploitation and giving brands more control over where their ads appear -- from adjacency controls to third-party verification, in the past eight months.
A Bloomberg article today claims that harmful content viewed on Twitter is on the rise, but that’s not true. Here’s what is true – more than 99% of content users and advertisers see on Twitter is healthy.
— Linda Yaccarino (@lindayacc) July 19, 2023
Which means only a small amount of content requires enforcement. But no… https://t.co/bHO2nweJEQ
Earlier last week, Musk revealed that the company's cash flow remains negative due to a significant drop of nearly 50 per cent in advertising revenue and a substantial debt burden. This falls short of Musk's previous expectation in March that Twitter could achieve positive cash flow by June.
The cost-cutting measures implemented by Twitter since Musk's takeover in October have not been sufficient to achieve positive cash flow, as per Reuters. It also suggests that Twitter's advertising revenue may not have recovered as quickly as Musk previously stated in an April interview with the BBC, where he indicated that most advertisers had returned to the platform.
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