Twitter Blue Users Will Now Be Able To Post Long-Form Tweets With Over 10,000 Characters

Twitter's new push towards long-form writing is in line with Elon Musk's recent introduction of creator monetization tools.

Musk's announcement has created confusion regarding the charges levied by Google on subscriptions.

Source : Twitter

Twitter has rolled out a new feature that allows Blue subscribers to post 10,000-character-long posts, giving users the ability to publish long-form content in a single tweet. This move is seen as an attempt to compete with newsletter platforms that allow users to post lengthy content. The new feature comes with support for bold and italic text formatting, which can help users enhance the presentation of their content.

Previously, in February, Twitter introduced 4,000-character-long tweets for Blue subscribers as an incentive to encourage users to post longer content instead of using threads.

We’re making improvements to the writing and reading experience on Twitter! Starting today, Twitter now supports Tweets up to 10,000 characters in length, with bold and italic text formatting.

Sign up for Twitter Blue to access these new features, and apply to enable…

— Twitter Write (@TwitterWrite) April 14, 2023

This new push towards long-form writing is in line with Elon Musk's recent introduction of creator monetization tools. Creators can now head to the Monetization tab and offer subscriptions to users, with Twitter giving all the money to creators for the first 12 months, after which the company will take a small fee from creators, and Apple or Google's 30 per cent cut will reduce to 15 per cent.

Musk's announcement has created confusion regarding the charges levied by Google on subscriptions. While Google's terms indicate that it charges only 15% of fees on subscriptions, Musk claimed that the search giant's charge was 30 per cent.

Currently, creators on Twitter can offer subscriptions at monthly prices of $2.99, $4.99, and $9.99. However, to be eligible for monetization, creators must have at least 10,000 active users and have tweeted at least 25 times in the last 30 days. They must also be at least 18 years old.

For the next 12 months, Twitter will keep none of the money.

You will receive whatever money we receive, so that’s 70% for subscriptions on iOS & Android (they charge 30%) and ~92% on web (could be better, depending on payment processor).

After first year, iOS & Android fees…

— Elon Musk (@elonmusk) April 13, 2023

Although Twitter's monetization program is currently only available to users in the US, Musk has stated that the company is working to expand the program to other countries. This monetization relaunch is essentially a rebranding of the company's Super Follows program, which was launched in 2021. However, Musk has added a few features, such as text formatting and longer videos, to make it appear like a new tool.

While Twitter had previously introduced a program called Twitter Notes for select writers last June, the program was shut down after Musk took over the company. He also killed off Revue, a newsletter tool that Twitter had acquired in 2021.