This Is The Reason Why Instagram Threads Launch Is Delayed In The EU

The European Union's (EU) Digital Markets Act (DMA) is said to be the reason why Meta-owned Instagram Threads is not launching in the region anytime soon.

The new Threads platform by Meta-owned Instagram is designed to import data from the photo-sharing app, including behavioural and advertising information. ( Image Source :Getty )

The European Union's (EU) Digital Markets Act (DMA) is said to be the reason why Meta-owned Instagram Threads is not launching in the region anytime soon. The popular app, which is touted to be a Twitter rival, has been held up by what Meta spokesperson Christine Pai described as “upcoming regulatory uncertainty”, says a report by The Verge.

Even as the Meta spokesperson and other Meta executives have avoided "putting the blame any one of Europe’s many tech regulations" for the delay in the launch of Instagram Threads, interviews with Instagram head Adam Mosseri have indicated that EU’s Digital Markets Act is the reason behind the delay, the report added. As per Europe's DMA, tech companies such as Meta cannot mix data it collects from its suite of apps such as Facebook, Instagram and Threads.

The new Threads platform by Meta-owned Instagram is designed to import data from the photo-sharing app, including behavioural and advertising information.

Mosseri, in a podcast with The New York Times was quoted as saying:  “It’s not just disclosures and consent. It’s also verifying that there’s no data leakage,” before adding, “You have to put in place processes and technology that all but guarantee that anything you say, you can verify; and usually multiple ways.”

According to a last week report by news agency Bloomberg, Meta's answer to rival Twitter, Instagram Threads, wasn't appearing in some European app stores even as users in the US and UK were offered a preorder option. Apple App Stores in some European Union countries, including Germany and Belgium, weren’t displaying Threads app. As per Ireland’s Data Protection Commission, the service won’t be rolled out in the EU in the foreseeable future, says a report by the country’s Independent newspaper that cited a spokesperson. 

Amid criticism of Twitter due to Elon Musk's imposed limit on reading posts on the platform, Meta launched Instagram Threads. The app was in development since January and it is directly integrated with Meta-owned Instagram.

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