COAI Demand For OTT Revenue Sharing Attempts To Dilute Net Neutrality: IAMAI

IAMAI argued that the call for a sending-party-network-pays (SPNP) mechanism has re-emerged.

A 'revenue sharing' mechanism, said IAMAI, is an "underhanded attempt" to violate net neutrality.

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COAI's demand for revenue sharing by OTTs for using telecom infrastructure is "a covert attempt" to dilute net neutrality in India and will sound a "death knell" for the digital ecosystem, the Internet and Mobile Association of India (IAMAI) said on Thursday. The comment assumes significance as telecom operators' body COAI has been making a plea for OTT (over-the-top) players to directly compensate telcos for data traffic they are driving onto the networks.

IAMAI, however, argues that the call for a sending-party-network-pays (SPNP) mechanism has re-emerged even though the demand for telecom services entirely hinges on the ability of OTT services to attract users.

IAMAI, in a statement, said bodies such as the Cellular Operators' Association of India have been advocating for a model where the sending party network pays (SPNP), which would allow telecom service providers to exploit internet businesses by formalising rent-seeking.

A 'revenue sharing' mechanism, said IAMAI, is an "underhanded attempt" to violate net neutrality.

The SPNP model would also be a "death knell" for the digital economy and the creative ecosystem which it sustains, IAMAI said.

It pointed out that levying additional cost on OTTs, without providing any additional services, would be akin to exacting tribute.

"This would also have a chilling effect on investment and entrepreneurship on an emerging sector, where businesses typically take a few years to monetise," IAMAI statement added.

Over-the-top service providers have flourished in India's current regulatory regime as they were empowered to distribute high quality content for little to no cost to users.

This, in turn, has promoted internet adoption, economic activity, and added value to the data package products sold by Telecom service providers.

In its arguments, IAMAI said an SPNP mechanism would effectively reverse this phenomenon by disincentivising growth for OTT-based businesses "for whom a volume-based revenue sharing mechanism would be a glass ceiling for continuing growth and may even act as a barrier to entry for new startups".

According to IAMAI, it would also be adding a cost to accessing free or cheap content, which would inevitably be transferred to the consumer, effectively raising the cost of internet usage.

It would also allow carriage regulation to become content regulation. As "different formats of content have different implications on volume, traffic and value, this mechanism would in-effect become a determining factor for individuals and businesses developing and consuming content", it said.

India's internet success has been hugely dependent on affordable access to data, and instilling a rent paying (SPNP) mechanism would effectively raise costs for users, albeit indirectly, and have the same impact as raising the cost of data itself, as per IAMAI.

"A higher cost associated with internet usage would lower overall revenues of internet businesses and may even reduce the amount of data consumers would use," it said.

This would result in a scenario where there may be no meaningful growth in the revenue of telcos, despite the massive price paid by the digital economy.

Netizens in India and abroad have repeatedly chosen to maintain net neutrality, the rewards of which may be reaped for decades to come.

"However, the reignition of this debate threatens the stable and flourishing tech ecosystem which India has developed over the last decade and will weaken India's position as a leader of the Global Digital Economy," IAMAI said. 

(This report has been published as part of the auto-generated syndicate wire feed. Apart from the headline, no editing has been done in the copy by ABP Live.)