OYO forays into upper-end leisure category with Palette Resorts

New Delhi [India], Aug 30 (ANI): Hotel chain OYO on Thursday announced its foray into the upscale hotels category, with the launch of stellar range of resorts, Palette Resorts.

Exclusively designed for staycations, the new category by OYO will offer intuitive experience at competitive prices.

After successfully transforming and gaining a strong hold in the budget and mid-market categories, OYO is now set to add value to the experience of millennials, family vacationers and wanderlusters looking for a distinct, premium and curated experience.

"With Palette by OYO, we are expanding our playfield to upscale resorts, while remaining committed to our core value proposition - location, quality, and price. These are hand-picked, premium accommodations that guarantee a memorable, predictable yet wonderful vacation experience for our guests, by leveraging our technology and operational capabilities," said Chief of Strategy, OYO, Maninder Gulati.

Ingressing into the upscale segment, OYO is currently partnering with select resorts that offer amenities including spacious and aesthetically designed rooms, private villas and beaches, gourmet dining, spa and other recreational provisions.

"We are starting with a beautiful property in Pondicherry, Palette Resorts - Le Pondy. Based on our learnings on ground and feedback from our asset owners and guests, we will look to expand the footprints of Palette Resorts by OYO to other picturesque tourist destinations in India and other international markets," added Gulati.

With Palette, OYO reiterates its ongoing commitment to continue innovating and creating world-class hotel experiences in and from India. (ANI)

This story has not been edited. It has been published as provided by ANI