Explorer
Advertisement
'Udta Punjab' now to become a case study in B-schools
Mumbai: Filmmaker Abhishek Chaubey's "Udta Punjab", released to critical acclaim after getting into trouble with the CBFC, will be a case study at three business schools.
Three business schools have commissioned case study on how an opinion war and a perception battle was fought before the release, the filmmakers have claimed.
"Udta Punjab' has been a rewarding struggle for us. We stood for something and that paid off in a very big manner. We are constantly getting queries from various media and management colleges and institutions who want to make a PR case study on Udta Punjab," producer Madhu Mantena said.
Another angle of the study would be how the discussions and debates catapulted the commercial prospects of the film which is about drug abuse in Punjab.
Follow Entertainment News on ABP Live for more latest stories and trending topics. Watch breaking news and top headlines online on ABP News LIVE TV
View More
Advertisement
Advertisement
Advertisement
Top Headlines
India
Election 2024
Cricket
Cities
Advertisement
Trending News
Sayantan Ghosh
Opinion