Insta & Threads Parents Meta Lures Men Using 'Chicks Equal Clicks' Strategy

Meta’s use of “clickbait” images of women to boost engagement on platforms like Threads reflects a concerning reliance on sensationalism. Despite launching with excitement, Threads quickly lost steam, and users reported seeing suggestive photos of women in their feeds, seemingly intended to revive interest. This tactic, dubbed "chicks equal clicks," raises ethical issues around audience targeting and content moderation. Unlike platforms like Reddit, which focus on user interests, Meta’s algorithm often prioritizes eye-catching content, leaving little room for choice. Reporting such posts is an option, but ultimately, real change would require Meta to prioritize policy shifts that limit objectifying content over engagement tactics. Hi my name is Trisha Kapur and you’re watching ABP Live, today let’s do a deep dive into the world of social media