Telecom Operators Will Soon Have To Introduce Just 'Voice Call + SMS' Recharge Plans, Here's Why

TRAI has instructed Telecom operations to unveil recharge plans that offer SMS and voice call benefits only.

TRAI noted that these changes were introduced following extensive consumer surveys and feedback from various stakeholders.

Source : Unsplash/Hemang Patel

The Telecom Regulatory Authority of India (TRAI) announced significant consumer-focused changes on Monday with the release of the Telecom Consumers Protection (Twelfth Amendment) Regulations, 2024. Among the key updates is the directive for telecom operators to introduce tariff plans exclusively offering SMS and voice call benefits.

This initiative aims to cater to the needs of approximately 150 million 2G users and those who use a second SIM solely for calls and messaging, enabling them to pay only for the services they actually use.

Currently, many 2G users are compelled to purchase bundled plans that include data benefits, which are often unnecessary for their needs. This policy change could impact service providers like Airtel and Vodafone Idea (Vi), which still offer 2G services, unlike Reliance Jio, which operates solely on 4G and 5G networks.

Other Instructions By TRAI

Meanwhile, telecom operators have been focusing on bundled plans that combine voice, data, SMS, and even OTT services to increase their Average Revenue Per User (ARPU). The new regulations challenge this approach by advocating for simpler, more cost-effective options for consumers.

TRAI noted that these changes were introduced following extensive consumer surveys and feedback from various stakeholders. The amendments are designed to ensure users get better value for their money while addressing the diverse needs of telecom subscribers.

Another significant update in the regulations is the extension of validity for Special Tariff Vouchers (STVs). Operators are now required to offer STVs with a validity period of up to 365 days, compared to the current limit of 90 days. These vouchers are typically more affordable than standard plans and offer a range of tailored benefits, making them an attractive option for cost-conscious users.

Additionally, TRAI has directed telecom companies to introduce top-up vouchers in multiple denominations, starting at a minimum of Rs 10. This move is expected to provide more flexibility and affordability for consumers, particularly those with limited budgets.