Elon Musk Drops Another Truth Bomb, Here's Why Your Reach On X Has Been Declining
This might also be the reason why you're seeing fewer news articles on your feed now.
X owner Elon Musk has now dropped another bomb, which has left X users with the answers to the question that they've been asking for so long i.e., "Why is my reach dropping?" If you are an avid X user and you make posts by attaching links to it then you might have noticed that your reach is dropping constantly. You're not alone. Many users have been feeling this and now Musk has finally shed light on the topic.
Elon Musk on November 24 replied to an X post that read, "The deprioritization of tweets with links in them is Twitter's biggest flaw. It bothers me more than all the new right-wing trolls. Trolls I'm used to, but what draws me to Twitter is to find out what's going on, and you can't do that without links." Musk while responding to this wrote, "Just write a description in the main post and put the link in the reply. This just stops lazy linking."
Just write a description in the main post and put the link in the reply. This just stops lazy linking.
— Elon Musk (@elonmusk) November 24, 2024
Musk in a way confessed here that X does throttle the performance of posts that carry links with them. This is why you might be seeing fewer and fewer news articles on your feed now as they add the read more link in the post itself rather than mentioning it in the comment.
What Might Be The Reason Behind This?
Elon Musk's suggestion appears to be an unconventional approach to sharing information. Normally, when sharing news, it makes sense to include a link for context and detailed insights. However, such links lead users away from Musk's platform, X. Essentially, Musk's recommendation is to summarize the news—or any content requiring a link—while burying the full details in the comments or replies.
In addition, Musk retweeted a post from the DogeDesigner advocating for posting all content directly on X instead of using external links, claiming that doing so impacts a post’s reach. This seems to imply that the platform is deliberately limiting the visibility of posts containing links.
Avoid posting links to external sites, as they limit your potential reach. Instead, prefer to upload your content directly to this platform.
— DogeDesigner (@cb_doge) November 24, 2024
If you still need to include a link, add it in the reply section to ensure your post’s reach isn’t affected. pic.twitter.com/Ns7o8IXvos
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