Elon Musk's SpaceX Buys Big Ad Campaign On Twitter For Starlink: Report
Twitter 'takeover' is the term used to describe the advertising campaign which SpaceX has brought.
San Francisco: Elon Musk-owned SpaceX has bought a large advertising package available on Twitter, the micro-blogging platform that he recently acquired. According to internal records from the platform viewed by CNBC, the campaign will advertise Starlink, a satellite internet service owned and run by SpaceX, on Twitter in Spain and Australia.
A Twitter 'takeover' is the term used to describe the advertising campaign which SpaceX has brought to promote Starlink.
When a company purchases one of these packages, they often spend more than $250,000 to have their brand shown at the top of the Twitter timeline for an entire day.
The first three times a user opens the micro-blogging platform on the day or days of the expected takeover campaign in Australia and Spain, they will receive brand messages from Starlink.
"SpaceX has not typically purchased large advertising packages from Twitter," the report said.
Meanwhile, recently, SpaceX had announced that Starlink would be available for recreational vehicles (RVs) in December.
Starlink for Rvs would allow users to get immediate access to high-speed, low-latency Internet while in motion, at any location where the company provided active coverage.
The flat high performance service could connect to more satellites because of its broad field of view and improved GPS capabilities, providing reliable connectivity wherever it was needed.
Amid chaos at Twitter, Musk will face two court cases in the US this week, one defending his $56 billion pay package from allegations by Tesla shareholders and the other is a manslaughter trial set to begin in Los Angeles state for a fatal crash.
Taken together, the twin trials represent a critical test for Musk's multitasking skills. The pay package plan, approved by Tesla shareholders, relies on the electric car-maker hitting certain milestones in the next 10 years. "The CEO is expected to earn the final batch early next year, allowing him to collect an estimated $56 billion, the largest compensation awarded to anyone on Earth from a publicly traded company," as per media reports.
The trial will focus on whether the compensation package requires Musk to work full-time at Tesla.
In a separate trial in Los Angeles, Tesla's Autopilot technology was set to be put to a rigorous test on Tuesday.
In a separate trial in Los Angeles, Tesla's Autopilot technology was set to be put to a rigorous test on Tuesday.
(This report has been published as part of the auto-generated syndicate wire feed. Apart from the headline, no editing has been done in the copy by ABP Live.)
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