Google, Apple, Big Tech Breakups Expected As DMA Plans To Come Down Hard
The US DOJ, in a recent statement, indicated that it does not rule out the possibility of ordering a breakup of Apple, currently valued at $2.7 trillion, as a means to restore competitive balance in the marketplace.
Regulators in the United States and Europe are intensifying their scrutiny of major tech companies like Apple and Alphabet's Google for what they describe as monopolistic practices. This comes amid concerns that these companies have established highly controlled environments, often referred to as "walled gardens," which make it exceedingly difficult for consumers to switch to competitors' services.
For the first time in four decades, the industry faces the prospect of a regulatory breakup, a situation not seen since the dismantling of AT&T in 1984. As reported by Retuers, this action against AT&T led to the creation of several smaller entities, known as "Baby Bells," fundamentally transforming the telecommunications landscape in the United States. Today, only three of those companies remain: AT&T, Verizon, and Lumen.
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The Department of Justice, in a recent statement, indicated that it does not rule out the possibility of ordering a breakup of Apple, currently valued at $2.7 trillion, as a means to restore competitive balance in the marketplace. This announcement came in conjunction with a lawsuit filed by the department and 15 states, accusing Apple of monopolising the smartphone sector, limiting competition, and driving up prices for consumers. Apple has responded with a commitment to vigorously defend against these allegations.
Similarly, in Europe, the spotlight intensifies on Google and Apple, with regulators probing the companies for potential breaches of the newly implemented Digital Markets Act (DMA). Violations of this act could lead to severe penalties, including the possibility of mandatory divestitures for repeated infractions. European antitrust chief Margrethe Vestager has been a vocal critic of Google's practices, particularly in its lucrative digital advertising division, suggesting that the company might have to divest some of its assets to eliminate conflicts of interest and foster a more competitive marketplace.
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Legislators, like European Parliament member Andreas Schwab, advocate for decisive action against tech giants that fail to adhere to the DMA's regulations, hinting at the potential for even more radical measures, including company breakups, to ensure market openness and innovation.
As the legal battles unfold and regulatory scrutiny mounts, the tech industry finds itself at a pivotal crossroads. With decisions expected to take years, the outcomes of these cases could redefine the landscape of the digital economy, impacting not only the companies involved but also consumers and competitors worldwide.