Videocon enters security, surveillance market, launches CCTV brand 'WallCam'

Videocon Telecom on Tuesday announced its entry into the security and surveillance market.

NEW DELHI: Videocon Telecom on Tuesday announced its entry into the security and surveillance market with a new CCTV brand called 'Videocon WallCam'.

WallCam will bring in range of security and surveillance products with its prime focus on video surveillance products to cater Enterprise, Government, institutional and retail (residential and small commercial set-ups) segments. The current video surveillancemarket of approx Rs. 3650 cr is 55 per cent of the overall Rs. 6600 Cr security and surveillance market and is projected to grow at a CAGR of 26 per cent and reach Rs. 9150 cr by 2021, which is 2.5 times the current market size. The growth will be driven by households, including small commercial establishment segments. "This is where Videocon as a brand has its expertise in. We are all set to enter this market in a big way and capitalise on brand acceptability, manufacturing capabilities, R&D, distribution strength and reach," Arvind Bali, CEO, Videocon Telecom, told reporters here. 'Videocon WallCam' is eyeing 15 per cent of the organised player market share by the end of 2019 and aims to be among the top three players in the category by 2021. In addition to basic Video Surveillance products such as AHD (Analogue high definition), IP (Internet Protocol ) and wireless cameras, DVRs and NVRs, Video-Door Phones, intrusion alarms etc; the brand will also offer customized security solutions to institutional, corporate and government sector including PTZ (Pan, Tilt and Zoom) and vandal proof cameras, mobile vehicle cameras, access control systems, scanners and detectors, number plate reader solution, central monitoring system, boom barriers, X-Ray baggage inspection system, cloud storage with secure remote access etc. It will include PTZ (Pan, Tilt and Zoom) and vandal-proof cameras, mobile vehicle cameras, access control system, scanners and detectors, number plate reader solution and central monitoring system, and the like.