Honda Launches Nationwide Campaign For World Environment Week

#hondabeatspollution week-long national campaign was kicked off on 5 June 2018

Japanese two-wheeler manufacturer Honda announced that it has kick-started a nationwide campaign in association with Society of Indian Automobile Manufacturers (SIAM) on the occasion of World Environment Day. Called #hondabeatspollution, the campaign will be held at Honda’s 5,700 touchpoints in India. As a part of the campaign, the auto major will be planting saplings at the premises of its dealerships, nearby schools and also primary localities in the vicinity. Customers visiting the dealerships will also receive free saplings and a free PUC (pollution under control) check-up for their Honda two-wheelers. Additionally, the bikemaker is taking steps towards environment preservation in the form of employee engagement programs and awareness training at the factory, dealer and supplier-level as well. Here’s Honda’s official statement regarding the initiative:

Press Release:

Honda 2Wheelers India celebrates World Environment Week 2018; Launches Nationwide Campaign #hondabeatspollution

On the occasion of 46th World Environment Day, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) in collaboration with Society of Indian Automobile Manufactures (SIAM) kick started its week long National campaign #hondabeatspollution. The week long campaign, starting June 5th, will be effective at Honda’s authorized dealership network of 5700 touch points across India.

Not just at its dealership network, Honda conducted activities across its plants in Manesar (Haryana), Tapukara (Rajasthan) Narsapura (Karnataka) and Vithalapur (Gujarat).

Commenting on this initiative, Mr. Minoru Kato -President and CEO, Honda Motorcycle and Scooter India Pvt. Ltd. said, “Preserving the environment is top of the mind for us at Honda being committed to our vision ‘Blue skies for our children’. As a responsible corporate, Honda is actively contributing to build a greener future. The same reflects in our processes, technology and plant architecture. Globally, Honda is striving to become No. 1 in the areas of the environment and safety by 2030 and lead the effort to realize a carbon-free and collision-free society”.

Under this week long campaign, special initiatives are planned at 5700+ touchpoints network including and society at large. Honda will be engaging with its dealership network for plantation of saplings at their premises, nearby schools and primary localities. As part of its commitment towards environment, free of cost PUC check-ups will be conducted for all the customers visiting Honda authorized workshops. Free plant saplings will be given away to customers visiting the dealerships. At various schools, engagement with students will be conducted through the format of quiz, art competitions and rallies along with plantation drives.

In line with this year's UNEP theme, ‘Beating Plastic Pollution’, Honda took a holistic approach towards environment preservation through its concept of Green Factory, Green Dealer and Green Supplier, aiming for a Cleaner, Greener and brighter outlook. Various employee engagement programs and awareness trainings were organised to create a consciousness for the environment.

To further engage with customers, workshop employees will be wearing badges and T-Shirts with a message of ‘conserve and protect the environment’ and special banners will be placed outside showrooms, dealerships and workshops to further promote the campaign.

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