Hrithik Roshan Reacts To Burger Ad. Says ' This Is Not Done'

Interestingly, other brands like Swiggy, Zomato and  Amazon Prime India chose to comment on Burger King's ad featuring Hrithik Roshan

Hrithik Roshan Reacts To Burger Ad. Says ' This Is Not Done'

Source : Instagram/@burgerkingindia

Advertising has reached new heights or is it just 'jugaad'. Fast- food brand Burger King created a storm on the internet when they featured a jugaad advertisement starring Hrithik Roshan in it. The actor tagged Burger King on his official Twitter handle and said, "@burgerkingindia, this is not done."

Hrithik Roshan was in Film City when he stepped out of his vanity van to pose for the paparazzi. While the 'War' actor was doing so, Burger King strategically placed a billboard behind him making it look like the actor was promoting their 'Rs 50 Stunner Menu'.

Burger King India shared the video clip on their official Instagram handle that got netizens talking about it. Funnily, in the clip when Hrithik is posing for the paps, two men bring up the menu's board and place it behind him.

Hrithik also reacted to the gesture by tagging the fast-food chain on Twitter and wrote, "@burgerkingindia, this is not done."

Interestingly, other brands like Swiggy, Zomato and Amazon Prime India chose to comment on Burger King's gesture.

Amazon Prime India tweeted, "Free advertisement ka pata nahi, par free entertainment kaise dena hai woh humein definitely pata hai,( We don’t know how to do  free advertisement but we definitely know how to give free entertainment)".

Spotify India wrote, "Jugaad is playing dhoom machale in the background to feel that Bollywood main character energy," while Swiggy cleverly wrote, "Brands commenting in comments is the real jugaad."

Netizens hailed this as a superb advertisement gimmick. Whether or not it is, check out the video yourself.