The Story Behind Amul’s Name: Watch How India’s Dairy Giant Nearly Chose Something Else

In a recently viral video, Dr Kurien can be seen discussing how the name ‘Amul’ was chosen for the brand, after much persistence and resistance from the marketing team

When Dr Verghese Kurien and his team were given the task of naming the brand, they faced a significant challenge

Source : Amul

Amul, India one of the most beloved dairy brands, almost didn’t carry the name it’s famous for today. When Dr Verghese Kurien and his team were given the task of naming the brand, they faced significant challenges. Marketing experts at the time advised against using an Indian name, believing that Indian consumers would not trust or buy locally produced products. The prevailing thought was that foreign-sounding names would appeal more to the India public, especially since one of the prominent products was butter.

However, Dr Kurien, the driving force behind India’s dairy revolution, was adamant in his decision. He chose the name ‘Amul’, which is a combination of Anand Milk Union Limited and the Sanskrit word ‘Amulya,’ meaning priceless or invaluable. This name was not just a brand label; it was a reflection of Kurien’s dream to create a self-reliant dairy industry in India, where farmers would have ownership and control over their milk production and distribution.

In a recently viral video, Dr Kurien can be seen discussing how the name ‘Amul’ was chosen for the brand, after much persistence and resistance from the marketing team.

 

 

 

 

 

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A post shared by Desi Hustler (@desihustlers.in)

India's Dairy Industry

Under Kurien's leadership, Amul transformed from a small cooperative in Anand, Gujarat, to a symbol of India's dairy industry. The brand’s success is a testament to the power of vision, determination, and belief in the potential of Indian-made products. Today, Amul is not only one of the largest dairy brands in the world but also an emblem of India’s self-sufficiency and growth in the global market.

The choice of the name ‘Amul’ has become iconic, with the brand being an integral part of millions of households across India. Several Instagram users also commented on the Kurien video. One user wrote, “Legendary story.”