'Kuch Bhi': Poha Served As 'Fresh Salad' By IndiGo, Netizens Can’t Digest It

Some individuals criticised the airline for its deceptive image, others laughed hysterically.

An Indigo flight prepares to take off.

Source : File Photo/PTI

New Delhi: In light of its most recent marketing campaign, IndiGo Airline has sparked a meme storm on Twitter. The airline talked about serving salads that are "made today and served today" on the microblogging site on Saturday. However, IndiGo posted a picture of the Indian breakfast dish known as "Poha" with a slice of lemon squeezed into it to demonstrate its freshness rather than a picture of a fresh "salad." 

Twitter users began to criticise IndiGo for their take on a salad. "Salads that are prepared and served on the same day, do try them. You'll toss everything else away. #AiromaticFresh #goIndiGo," the airline wrote in the caption of its post. 

Salads that are prepared and served on the same day, do try them. You’ll toss everything else away. #AiromaticFresh #goIndiGo https://t.co/9BuLhqnq2f pic.twitter.com/9QANRafwWl

— IndiGo (@IndiGo6E) January 28, 2023

IndiGo's post received swift responses from Internet users. While some individuals criticised the airline for its deceptive image, others laughed hysterically.

"If you are talking to Indians, by no measure this is a salad- it's "poha". You used to sell "upma"/ "poha" ready to eat versions by mixing boiling water so far; perhaps this version is freshly prepared poha with lime juice. It's not salad," wrote one user. "That's POHA.... POHA. Not Salad," said another. 

Here's how people reacted to Indigo's post:-

If you are talking to Indians, by no measure this is a salad- it's "poha". You used to sell "upma"/ "poha" ready to eat versions by mixing boiling water so far; perhaps this version is freshly prepared poha with lime juice. It's not salad @IndiGo6E. Please get your facts correct.

— Vijaya Moorthy (@vmoorthynow) January 30, 2023

This is NOT a salad @IndiGo6E It’s Poha. A puffed rice preparation. Kisko tiya bana rahe ho?

— Mona Ambegaonkar (@MonaAmbegaonkar) January 29, 2023

All ppl from Indore are so healthy as they eat fresh “salad” of Poha with sprinkled vermicelli (sev) nd tossed with a nice dressing(rasa) 🤪😜🤣

— Lotus (@LotusBharat) January 29, 2023

Indore will become the Salad capital of India 🤣

— Dr Sumeet Shah (@DrSumeetShah) January 30, 2023

pic.twitter.com/UvMVeP4zb4

— Apurv Patil (@apurvpatil_) January 30, 2023