Truecaller May Join Hands With Telcos Airtel, Jio And VI To Block Pesky Calls Via Artificial Intelligence

Caller identification service provider Truecaller is working towards joining hands with telecom operators Bharti Airtel, Reliance Jio and Vodafone Idea to block pesky calls.

This comes soon after the company has introduced an AI-powered SMS fraud protection tool.

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Caller identification service provider Truecaller is working towards joining hands with telecom operators Bharti Airtel, Reliance Jio and Vodafone Idea to block pesky calls, says a report by The Economic Times. The Stockholm-headquartered caller identification service provider aims to filter pesky calls via Artificial Intelligence (AI)-based solutions. 

“We have built a solution to respond to (SMS frauds) and to safeguard our users and we'd be happy to work with both the regulator and carriers on this side. In fact, we are in conversations with them,” Nami Zarringhalam, Chief Strategy Officer and Co-Founder of Truecaller was quoted as saying by the ET report.

Meanwhile, Truecaller, earlier this month launched Live Caller ID feature for iPhone users. However, there's a catch and unlike Android smartphone users, iOS users will have to use Siri to use this feature. 

The caller identification service provider has made the Live Caller ID available as a premium feature on the Truecaller app for iPhone users.

iPhone users will have to pay a premium to use this feature. TrueCaller premium subscription is available in Premium and Gold Premium. While an individual's premium subscription is available for Rs 529 per annum or Rs 179 for three months. Truecaller Gold subscription is available for Rs 5,000 per year.

When you get a call it rings on your phone as usual, but if you decline or don't answer the call, it'll be forwarded to digital assistant, Siri. They'll answer and screen it for you using voice-to-text technology. When the caller responds to your assistant, you'll be able to see who's calling and why on the screen.

The caller will hear the assistant asking "hi, the person you're calling is using a screening service, may I ask who it is?" and the reason for the call. From here you can open up the chat window if you need more information. Then you can decide whether to accept or reject the call. 

"Forget accidentally ignoring important calls for deliveries and leaving them to the mercy of porch pirates. Forget missing important reminders from your doctor or your children’s school. And for those waiting for an important call back for a new job, you can be sure that you’ll know exactly which call that is, and won’t miss it amongst a sea of other calls," the company had said in a statement.