Meta Deletes 10 Million Facebook Accounts: Find Out Why
Meta has confirmed it deleted millions of Facebook accounts — not for spam, but for pretending to be someone else. Here’s what that means for creators and everyday users.
Meta has revealed that it recently deleted over 10 million Facebook accounts as part of a large-scale crackdown on impersonation. These accounts were not bots or traditional spam accounts, but real users who had violated the platform’s policies by pretending to be someone else. This move is part of Meta’s renewed focus on authenticity and original content. Unlike earlier content moderation drives which targeted spam, hate speech or misinformation, this latest effort aims to eliminate users who use the platform while posing as celebrities, influencers or even regular individuals.
The action is intended to create a safer and more genuine experience for users on Facebook.
Impersonation Threatens Platform Trust
Meta clarified that impersonation not only affects public figures and content creators but also reduces the reach of original voices on the platform. The company says these fake profiles often gain traction by exploiting the credibility of the people they imitate. This creates confusion and dilutes authentic engagement.
The clean-up also plays a role in how Meta is shifting focus towards rewarding original content, especially from creators and public pages. The firm’s systems are now being updated to better detect impersonation accounts while prioritising content that has higher originality.
In recent times, Meta has introduced several updates to Facebook and Instagram that aim to offer better visibility to original posts while downranking repetitive or duplicated material.
Facebook is also pushing more transparency in content origins, as Meta considers originality a key signal in its content-ranking system. This helps both everyday users and content creators get the visibility they deserve.
Push To Improve Integrity
While Meta hasn’t specified whether this is a one-time action or part of an ongoing drive, the scale of the takedown — 10 million accounts — shows a significant push to improve platform integrity.
The move could also serve as a warning for users engaging in misleading practices, signalling that Meta is stepping up enforcement efforts across the board.
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