Facebook Parent Meta Rolling Out New Ways To Personalise And Discover Reels Recommendations

Meta-owned Facebook is rolling out new features that will make it easier for users to discover and personalise Facebook Reels recommendations.

Facebook Reels is being added to the main navigation menu of Facebook Watch at the top of the page.

Meta-owned Facebook is rolling out new features that will make it easier for users to discover and personalise Facebook Reels recommendations, the company CEO Mark Zuckerberg announced on Tuesday. The company is rolling out new personalisation controls for Facebook Reels that will allow users to customise what kind of videos they want to see less or more of.

"We're making it easier to discover Reels on Facebook by adding them to the top of the Watch tab and introducing new controls so you can give us feedback on content you want to see more or less of," Zuckerberg wrote on his Facebook page.

To recall, Facebook had earlier introduced the "Show More" and "Show Less" buttons to regular posts on the social networking site.

Apart from the ability to personalise in a new way, Facebook Reels is being added to the main navigation menu of Facebook Watch at the top of the page, which will give users easy access to short videos.

This comes amid Facebook parent Meta reporting sales increase in the first quarter (Q1). The company's shares saw a rise of 12 per cent in after-hours trading last week after it reported a surprise increase in sales for the first quarter and better-than-expected guidance for the current quarter. The company's earnings for the first quarter came in at $2.20 per share, surpassing analysts' expectations of $2.03 per share, as per Refinitiv. Meta's revenue for the quarter stood at $28.65 billion, exceeding the expected $27.65 billion.

The company, which has popular social media platforms such as Facebook and Instagram under its belt along with WhatsApp, reported that its daily active users (DAUs) came in at 2.04 billion, while monthly active users (MAUs) were at 2.99 billion, both higher than expected figures from StreetAccount. The average revenue per user (ARPU) stood at $9.62 compared to the expected $9.30 from StreetAccount.

The company saw a 3 per cent increase in sales in the first quarter from the same period last year, which marks a reversal of three consecutive quarters of revenue decline.