As Twitter Exceeds 8 Billion User Minutes, CEO Musk Details How Platform Will Now Prioritise Replies
Twitter is trying to ramp up efforts to secure its revenues.
Twitter on Sunday exceeded eight billion daily user minutes, CEO Elon Musk posted on the microblogging platform. This comes under the backdrop of a dwindling source of advertising fund for the company, leading Twitter to ramp up efforts to shore up revenue. "Just exceeded 8 billion user-minutes per day … of the most influential, smartest people on Earth," Musk posted.
Musk had recently said that while Twitter currently earns nearly 5 cents or 6 cents with each hour of user attention, the revenue can be driven up to 15 cents or more with more timely and relevant advertisements.
This platform is growing fast!
— Elon Musk (@elonmusk) March 18, 2023
Just exceeded 8 billion user-minutes per day … of the most influential, smartest people on Earth 😉
Speaking of the relevance of posts, Musk also announced that Twitter will now follow a certain order when it comes to prioritising replies. The billionaire entrepreneur tweeted that in the coming weeks, tweets will be prioritised by people you follow, verified accounts, and then unverified accounts.
In the coming weeks, Twitter will prioritize replies by:
— Elon Musk (@elonmusk) March 18, 2023
1. People you follow
2. Verified accounts
3. Unverified accounts
Verified accounts are 1000X harder to game by bot & troll armies.
There is great wisdom to the old saying: “You get what you pay for.”
"Verified accounts are 1,000x harder to game by bot and troll armies. There is great wisdom to the old saying: 'You get what you pay for'," he added.
Several users expressed their thoughts on Musk's post.
"Amazing. Thank you. Hope this fixes the engagement issues large accounts are dealing with. So excited to see what comes next," a user tweeted.
"This is a good feature. Other than that, recently, when you like someone else's post, the fact that you did it is no longer displayed. Is this also thanks to Elon?" another user wrote.
Any true human can get verified. It’s only $7/month if bought annually via web (without App Store 30% premium).
— Elon Musk (@elonmusk) March 18, 2023
Yes, non-advertising revenue sources are important, so that this platform is not overly reliant on the whims of corporate America, but having a large number of… https://t.co/Uw9AkK0BtR
Meanwhile, Musk has said that Twitter will open source all code used for recommending tweets on March 31. He tweeted: "Twitter will open source all code used to recommend tweets on March 31."
"Our 'algorithm' is overly complex and not fully understood internally. People will discover many silly things, but we'll patch issues as soon as they're found," Musk added.
(With inputs from IANS)
Top Headlines
