Truck loaded with Axe body spray cans explodes in Texas; Twitterati take a dig

No one was hurt in the accident but the interstate road was blocked for about eight hours. However, the explosion triggered some hilarious reactions on on micro-blogging website Twitter.

Image: Screengrab / YouTube

New Delhi: A truck loaded with the cans of body deodorant ‘Axe’ exploded in Texas on Friday at around 4 a.m . due to a fire igniting the  highly flammable aerosol cans. The incident occurred when the 18-wheeler vehicle was driving through Belton, Texas. As per KXXV-TV, a CNN affiliate, the driver saw the fire in his rearview mirror and detached the trailer from the truck. Reports have it that no one was hurt in the accident but the interstate road was blocked for about eight hours. However, the explosion triggered some hilarious reactions on on micro-blogging website Twitter. The deodorant brand which has often faced criticism for its highly sexist advertisements became the target of mockery on social media for the very reason. Twitter users could not help questioning ‘where are all the women running in the direction of the wreckage’ as shown in the advertisement. Check out some more funny responses to the news:

Everybody is safe, and the entire town of Belton smells like a high school boys’ locker room. https://t.co/IBl0keG4Hb

— Aaron Geiger (@algorhetor) September 2, 2018

Were hundreds of female drivers drawn to collide with it? I smell a new commercial in the works.

— Stephen (@steve_scifi) September 2, 2018

I like the way you think ???? How silly of me to forget female drivers will be drawn to the accident uh the scent of thousands of cans of axe blowing up????... pic.twitter.com/PYusgtQlbb

— Ellie (@hazeleyesgirl2) September 2, 2018

Where are all the women running in the direction of the wreckage as seen in their advertisements??

— Sonia Rebelo (@MariaSinfonica) September 1, 2018

Truck carrying #Axe body spray explodes in Texas.

Truly an ‘Axeocalyptic’ situation Hope Axe doesn’t come up with a commercial where women within 3 mile radius are going crazy ???? #Marketing https://t.co/hTdgfdjAZB — Ambi Moorthy (@iAmbii) September 2, 2018

I drove by it. Hundreds of teenage girls were running toward the accident.

— Margaret Murray (@margaretmurray2) September 2, 2018

Watch the video posted by Arterton on YouTube