ABP Network Inks MoU With IIM Indore To Develop Preventive Mechanisms At Combating Fake News

The agreement aims at both parties collectively investigating social-psychological underpinnings of fake news and designing preventive mechanisms to address this issue.

Prof. Himanshu Rai, Director, IIM Indore (Left) with Mr. Avinash Pandey, CEO, ABP Network (Right) shaking hands after the signing of MoU between IIM Indore and ABP Network.

New Delhi: The Indian Institute of Management (IIM) at Indore signed a memorandum of understanding (MoU) with the leading media conglomerate of the country ABP Network on Monday. The partnership aims for both parties collectively investigate the social-psychological underpinnings of fake news and design preventive mechanisms to address this issue. The collaboration will also focus on analysing and recommending policy-level interventions to combat fake news ecosystems.

Through this partnership, both ABP Network and IIM Indore will cooperate and collaborate with each other to carry out joint research for developing tools and processes needed for creating an informed and open society. They will further develop awareness modules on digital literacy for the citizens of India. There will also be a provision for short-term training/research opportunities for personnel of ABP Network with IIM Indore. Further, both the parties will also hold joint seminars of mutual interest.

Commenting on the partnership, Mr. Avinash Pandey, CEO of ABP Network, said: “With this collaboration we look forward to a constructive professional relationship with IIM Indore in the years to come. ABP Network has always stayed true to its commitment to increasing the scope of an informed and open society. By entering into this agreement, we aim to develop
preventive strategies to address the challenges of fake news, its genesis & impact, and develop awareness modules for the general public. We are confident that this partnership will play a pivotal role in the research and development of the dynamic media space and will allow an exchange of a plethora of ideas and strategies.”

Speaking on the occasion, Prof. Himanshu Rai, Director of IIM Indore said, “We are delighted that IIM Indore and ABP Network are signing a Memorandum of Understanding. Social consciousness is at the fore in the mission statement of IIM Indore. Through this agreement, we can lay the foundation for building a conscious nation by combining the ground reach of the ABP Network and the intellectual excellence of IIM Indore. This will be done primarily by trying to solve the problem of fake news. According to us, the effect of fake news is not only on individual sensitivity but can also affect social unity and national
security. Our journey starts here.”

About ABP Network

An innovative media and content creation company, ABP Network is a credible voice in the broadcast & digital sphere, with a multi-language portfolio of news channels reaching 535 million individuals in India. ABP Studios, which comes under the purview of ABP Creations – the content innovation arm of the network – creates, produces, and licenses original, path-breaking content outside of news. ABP Network is a group entity of ABP, which was incorporated almost 100 years ago and continues to reign as a leading media company.