Datsun Brand Discontinued In India — Know What It Means For Current Owners

The Datsun Go was launched in 2014 and the idea was to make a spacious small car for the budget car buyer but again due to lack of a proper interior, features, and poor quality, it failed.

Datsun brand prioritised low-cost motoring only. (Photo: Somnath Chatterjee)

New Delhi: Datsun like the Tata Nano has also failed to win buyers' hearts due to the same reason which centers around how it was marketed along with being made. The Datsun brand was launched as a budget brand for Nissan in India to appeal to the low-cost mass market segment.

Nissan was supposed to be upmarket with Datsun being made to take on the Maruti Alto.

However, like the Nano, the Datsun brand failed because it only prioritised low-cost motoring which did not appeal to buyers.

The Datsun Go was not a success and failed due to its cost-cutting, lack of features plus not being packaged well enough to take on Maruti.

The Datsun Go was launched in 2014 and the idea was to make a spacious small car for the budget car buyer but again due to lack of a proper interior, features, and poor quality, it failed.

The later launches like the Datsun Go+ also could not do well despite being a three-row car at under 4m. The later car from Datsun was the only flicker of hope with the Redigo but that also failed to sell being much less popular as the Renault Kiwd.

The Redigo also suffered the same issues as cost-cutting and lack of quality. Poor crash test results or lack of a proper network to take on mighty Maruti meant it never did well. With the Datsun brand now discontinued, the focus would be on Nissan. For existing Datsun owners, service support would be provided.

Spare parts availability would also be there. Interestingly the current Magnite was first shown as a Datsun concept but the success of the Magnite has been on how premium it is along with the packaging which the Datsun brand failed at.