When 'Gulabo Sitabo' debated over locust menace, watch exclusively on Amazon Prime

BREAKING NEWS: Gulabo Sitabo are in the news studio and wrangling over locust menace. However, they seem to bicker more about the rented haveli and less over the pressing problem.

Watch Amitabh Bachchan and Ayushmann Khurrana's film 'Gulabo Sitabo', which premiered worldwide exclusively on Amazon Prime Video. The film is produced by Ronnie Lahiri and Sheel Kumar and directed by Shoojit Sircar. Film narrates story of an old landlord and his shrewd tenant living in Lucknow.

As the COVID-19 induced social distancing measures have put an interval on multiplexes and cinema halls, all eyeballs of home-bound Indians are moving towards OTT platforms. To address this transition and help viewers shine through the gloom, the branded content division of ABP News – ABP Spotlight, has unlocked a brand-new content innovation piece, with regard to a new film release on the streaming platform, Amazon Prime.

On 12th June midnight, as the Amitabh Bachchan and Ayushmann Khurrana-starrer ‘Gulabo Sitabo’ got an exclusive digital release on Prime Video, ABP Spotlight created this refreshing & amusing piece to keep the excitement alive, among India’s film buffs. In this special piece, renowned ABP News Anchor, Shrivardhan Trivedi, who is known for his distinctive & quirky style, has interviewed ‘animated’ renditions of lead characters of the film.

This new content offering has posed a tremendous opportunity for brands to leverage the reach & prominence of the news channel and engage with their audiences in an extra-ordinary way.

Furthermore, amid the excess of gloom on news channels, this has been another engaging & unique way to uplift the collective mood of the nation.