Licious Co-Founder Abhay Hanjura reveals logic behind 'nakhra' ad starring Anil Kapoor & Arjun Kapoor

You may not be sure to buy meat or seafood from markets amid Coronavirus. This is why the brand Licious has come forth to cater to your fresh meat needs. But one of their ads is being loved by one and all. It stars Anil Kapoor and Arjun Kapoor. How was the idea generated? What was the logic behind it? The company's co-founder explains.