Spotify Mix Is The Company's New Font. Everything You Should Know About It
Spotify's new font, named Spotify Mix is a sans-serif typeface created in collaboration with Dinamo Typefaces.
Swedish music streaming giant Spotify’s latest update is noticeably transforming the audio streaming service to enhance the visual experience. Spotify Mix, the company’s new typeface, is being introduced to replace the circular typeface variant currently used across the Spotify app and desktop platforms. The name, though confusing, pays tribute to the "dynamic and evolving nature of audio culture over the years," according to Spotify’s global head of brand design Rasmus Wängelin.
Spotify's new font, named Spotify Mix is a sans-serif typeface created in collaboration with Dinamo Typefaces, a Berlin-based design studio that has worked with major companies such as Burberry, Discord, Nike, Patreon, and Tumblr. The music streaming service aims for its new typeface, Spotify Mix, to enhance and distinguish its unique visual identity.
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"The result is a sans-serif typeface that blends features from both classic and contemporary styles, creating a distinctive and unique look. We subtly incorporated the shapes of sound waves to evoke a rhythmic feel. The combination of sharp angles and smooth curves gives the typeface a distinctive character that feels quintessentially Spotify," the company said in a statement.
Spotify Mix replaces the platform's current font, Circular, which was designed by Swiss designer Laurenz Brunner.
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According to the company, Spotify Mix will be rolled out starting today (May 22) and will continue to be rolled out over the coming weeks.
Wängelin describes the new variable font design as “quite literally, a remix,” created by merging elements from various typeface styles. The music streaming giant plans to use Spotify Mix for everything from playlists to marketing campaigns.
As a variable font, it allows adjustments to weight, width, slant, and other variables without needing separate files, making customisation straightforward for Spotify. This flexibility enables playlist covers, promos, and other content to appear more varied while maintaining a cohesive design.
It is pertinent to note that many major firms have refreshed their fonts to enhance their visual identity.
To recall, Elon Musk-owned X, formerly Twitter, introduced its proprietary font, Chirp, in 2021, to add personality and improve content legibility. Meta-owned popular photo-sharing platform Instagram also introduced a new typeface during its visual refresh.
Microsoft's decision to replace Calibri as the default font in Office made headlines. Years ago, search engine gant Google updated its system font, Roboto, as part of its new design language, Material Design.
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