Meta To Further Limit Ads Targeting Teens On Facebook And Instagram

Meta has announced that it is bringing further updates to its ad system, including removing gender as an option for advertisers to reach users under 18 on Facebook and Instagram. 

Teens can also choose to hide any or all advertisements from a specific advertiser. ( Image: Getty )

Meta has announced that it is bringing further updates to its ad system, including removing gender as an option for advertisers to reach users under 18 on Facebook and Instagram. Starting in February, advertisers will only be able to use age and location to reach teens, the company said in a blogpost on Tuesday.

Age and location will be the only information about a teen that the company will use to show them advertisements, which will make sure that teens see ads that are meant for their age and products and services available where they live. Moreover, starting in March, users under 18 will have more ways to manage the types of advertisements they see on Facebook and Instagram with Ad Topic Controls.

Teens can also choose to hide any or all advertisements from a specific advertiser.

"The topics we already restrict in our policies will be defaulted to See Less, so that teens can't choose to opt into content that may not be age-appropriate," Meta said.

"We've added a new privacy page with more information for teens about the tools and privacy settings they can use across our technologies," it added.

Meanwhile, Facebook's parent firm Meta on Monday announced the appointment of Vikas Purohit as the Director of Global Business Group for its India operations. He will lead the strategy and delivery of the vertical aimed at the country's largest advertisers and agency partners. He will report to Arun Srinivas, Director and Head of Ads Business for Meta in India.

Purohit will spearhead the company's strategic relationship with the country's leading brands and agencies to drive Meta's revenue growth across key channels in India, the company said in a statement.

Purohit will also partner with the media and creative ecosystems for accelerating the adoption of digital tools by the largest advertisers and agencies.

(This report has been published as part of the auto-generated syndicate wire feed. Apart from the headline, no editing has been done in the copy by ABP Live.)