Amazon Shares First Store Transparency Report, Reveals It Has Over 180 Million Users In The EU: Report

In the EU, Germany is the largest market for Amazon store with over 50 million MAUs.

The retail giant has corporate offices across 50 European cities.

Source : Getty

Retail and e-commerce giant Amazon, in its first store transparency report has said it has more than 181 million users in the European Union (EU) and directly employs more than 150,000 people in the region, says a report by news agency Reuters. Amazon's first store transparency report is required by the EU's new Digital Services Act (DSA). The DSA came into effect in the EU in August this year.

The retail giant has corporate offices across 50 European cities and 250 logistics centres in the block. In the EU, Germany is the largest  market for Amazon store with more than 60 million monthly active users (MAUs), followed by Italy with 38 million users, the report added.

In August, the Digital Services Act (DSA) imposed new rules on content moderation, user privacy and transparency for platforms and search engines labelled as very large online platforms (VLOP), which were defined as having more than 45 million users in the EU. In the first half of 2023, the company said it took 274 million actions on its own initiative to remove content that violates policy, or other types of non-illegal content. The company also got 8,863 legal requests from EU governments for information about users of its service in the first half of 2023.

The retail is also making passwords a passé and enabling the ability to log in on its website and iOS app with passwordless passkeys. Logging in via passkeys are easier and safer, as per most tech giants and they have set a goal to make passkeys the new login standard. Amazon Android app will get the ability to sign in through passkeys soon. Passkey support is available for all Amazon customers using browsers and is gradually rolling out on the iOS Amazon Shopping app with support coming soon on the Android Amazon Shopping app, the company recently announced.

Passkeys are a new easy-to-use way to sign in to apps and websites, offering a safe and convenient alternative to passwords. Unlike passwords, they cannot be written down or guessed, helping to prevent the accidental sharing of a passkey via a bad or threat actor. When a customer uses a passkey on their device, it proves they have their device and are able to unlock it. Customers no longer need to worry about remembering unique passwords or using easy-to-guess identifiers, like names or birthdays.

Meanwhile, Panos Panay is joining Amazon to lead its Devices & Services business (D&S), and he will report to Andy Jassy, Amazon CEO announced late last month.