Flipkart's big announcement on partnership with smartphone brand; Here is all you need to know!

Flipkart aspires 40 percent of overall market share by 2020.

With over 100 million customers, Flipkart owns fashion retailers Myntra and Jabong, logistics firm Ekart and payments app PhonePe.

NEW DELHI: The e-commerce giant on Tuesday revealed an exclusive partnership with a tech giant. On its Twitter account, the company’s CEO Kalyan Krishnamurthy appeared in a 30-second where he made a reference to a ‘Big new phone’ launch to happen on April 17 at 12 noon.

Wondering how BIG is #BigOnFlipkart? Hear it from our CEO, @_Kalyan_K, and get ready to witness the BIG reveal on 17th April, 12PM! #OnlyOnFlipkart

Know More: https://t.co/PXYCF9hCZA pic.twitter.com/ZQQuqFvTWZ — Flipkart (@Flipkart) April 15, 2018

Towards incredible! Our partnership with @Flipkart aims to make the best-in-class technology available to all. The amazing smartphone, the Zenfone Max Pro, will launch on 23rd April and is sure to blow your mind away. Sign up for this unmissable launch at https://t.co/JBFFAnG5Yy pic.twitter.com/pdvOyxI2vR

— ASUS India (@ASUSIndia) April 17, 2018

As part of the strategy, Flipkart has formed a long-term strategic partnership with Taiwanese handset maker, Asus. The first smartphone under this partnership -- ZenFone Max Pro -- will be launched on April 23. Flipkart VP (Mobiles and Large Appliances) Ajay Yadav had said the company already is a preferred partner for a number of handset brands and is taking a number of steps to further consolidate its leadership position in the category. Flipkart aspires 40 per cent of overall market share by 2020, Yadav added. The partnership with Taiwanese handset maker Asus will cover sales and marketing of products by Flipkart and see both the companies collaborating for co-creation of new products for the Indian market based on consumer insights.