ABP Live comes on board as digital partner for TVF’s Viral Stars

ShareChat and TVF will travel to over 200 colleges in over 30 cities in India with Influencers like Komal Pandey, Ayesha Adlakha, Zerxes Wadia, Samentha Fernandes and many more in search of the next Viral Stars.

New Delhi: At a 20 million strong community of fans, The Viral Fever (TVF) is a brand that resonates with the youth of the country. With Permanent Roommates, Humorously Yours, Pitchers and Tripling, TVF pioneered the idea of web series in India. Earlier this year, TVF’s upcoming web-series, Immature, was selected as the only Indian representative at the 1st ever Canneseries! Sharechat a homegrown social media network has partnered with TVF to enable an ecosystem for creators. Viral Stars is the first digital talent discovery programme in eight languages to find the next generation of digital entertainment. The initiative aims at giving millions of Indian youth across the country, an opportunity to showcase their unique talents and become India's next generation of Viral Stars. (Checkout the Viral Stars Anthem below) Both TVF and ShareChat have been the game changers in their respective industries and the goal with this partnership is to take tier 2 cities and rural India by storm by bringing new audiences to the fore and declaring them as the next Viral Stars. ABP Live being one of the biggest players in the news industry and having an enormous reach in India have joined hands with ShareChat and TVF to encourage the youth to participate and make Viral Stars the talk of the town.  ShareChat and TVF will travel to over 200 colleges in over 30 cities in India with Influencers like Komal Pandey, Ayesha Adlakha, Zerxes Wadia, Samentha Fernandes and many more in search of the next Viral Stars. The 3-month program which began on 15th November has an online call-for-entries in eight languages including Hindi, Bengali, Marathi, Punjabi, Tamil, Telugu, Kannada, and Malayalam. Users can participate by recording a short video (up to 30-seconds) on ShareChat across categories like humour, music, dance, fashion, beauty or ajab-gajab and can continue posting videos as a creator till 15th February.