Facebook Unveils New Logo To Differentiate It From Its Apps

The company has services like Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra (digital currency Libra project).

The new logo changes between blue, green, and hues of purple, red, and orange. It's a nod to its other apps: Blue for Facebook, green for WhatsApp and red and orange for Instagram. (Source: Facebook/CNN)

San Francisco: Facebook has unveiled a new logo that will differentiate it as a parent company from main apps like Facebook, Instagram, WhatsApp, and more. The new company logo will further distinguish the company from the main social media Facebook app, which will keep its own branding. "The new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app," Antonio Lucio, Chief Marketing Officer, said in a statement on Monday. The company has services like Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra (digital currency Libra project). Over the coming weeks, Facebook will start using the new brand within its products and marketing materials, including a new company website. The new logo uses custom typography and is "designed for clarity", with the goal of creating a "visual distinction between the company and app". "This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences," said Facebook.