Pride Month 2024: The Rise Of Gender-Fluid Makeup- Foundations, Lip Tints And More

Social media has played a major role in this shift, helping to normalise the idea that makeup is beyond "for him" or "for her" and is regardless of gender.

The Rise Of Gender-Fluid Makeup- Foundations, Lip Tints And More

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Fashion and beauty are naturally self-expressive and should know no gender boundaries. While there is still a long way to go, the beauty industry is visibly shifting towards inclusivity and diversity, recognising the increasing demand for gender-neutral makeup products that promote self-expression for all. Social media has played a major role in this shift, helping to normalise the idea that makeup is beyond "for him" or "for her" and is regardless of gender by featuring influencers and individuals who challenge traditional beauty norms daily.

Makeup As A Tool For Self-Expression:

Mayur Sharma, Manager- Training & Artistry at Swiss Beauty said, "For decades, the world of makeup and beauty has been synonymous with women. From the pink packaging to flawless faces on billboards, beauty products have been increasingly targeted and marketed to women. However, as we step into a more inclusive era, it's crucial to recognize that beauty transcends gender boundaries—it's for everyone."

"In the film and entertainment industry, complexion-enhancing products such as foundations and concealers have been a professional necessity for performers of all genders, helping them achieve polished looks under harsh lighting and cameras. This professional use has paved the way for broader societal acceptance, with an increasing number of men embracing makeup as a means of self-expression," she said, adding, "Nowadays, men are exploring the limitless creative possibilities of makeup, experimenting with vibrant eyeshadows, bold liners, and graphic eye designs. They are breaking away from conventional lip colour choices, embracing unconventional shades like metallics, blues, purples, and even black. Lipstick has become a powerful tool for self-expression, allowing individuals to defy traditional beauty standards boldly."

 

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Rajat Mathur, DGM, Learning Academy, The Body Shop India said, "For a subtle yet radiant look, lip and cheek tints are an excellent choice. These multi-functional products streamline your makeup routine by serving dual purposes, allowing you to carry fewer items while achieving a cohesive look. Perfect for busy schedules and on-the-go touch-ups, these tints fit easily into your purse or pocket, ensuring you can refresh your appearance anytime, anywhere. One of the standout features of lip and cheek tints is their ease of application; simply dab a small amount onto your cheeks and blend with your fingers or a makeup sponge for a natural flush, or swipe directly onto your lips and build up the colour as desired. Opt for tints that include skin-loving ingredients like hyaluronic acid, vitamin E, or natural oils, which nourish and hydrate your skin, ensuring it stays comfortable and radiant even with prolonged wear."

This shift reflects a more extensive cultural evolution, challenging outdated gender stereotypes and fostering a more inclusive approach to beauty. It's not just about enhancing appearances; it's about empowerment and confidence.

 

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10 Makeup Ideas That Go Beyond Gender Stereotyping

To inspire you to embrace your creativity and self-expression, here are ten makeup ideas that transcend gender stereotypes by Payal Mohanty, Department Lead & Associate Professor, Fashion Styling & Image Design

• Graphic Eyeliners:

Eyeliners are versatile and can enhance any look. Experiment with bold colours, from vibrant red to striking metallics to yellow, and effortlessly complement a wide range of fashion styles, from classic to edgy to high couture

• Tinted Lips:

Experiment with lip tints in a range of shades, from subtle nudes to light pinks. Lip tints, like a natural blush, can add a touch of glamour by mimicking a natural rush of blood and are universally flattering, regardless of gender.

• Highlights and Accents:

Elevate your look with the striking allure of liner and glitter highlights. Experiment with applying them in the corners or above your eyes to draw attention to often overlooked areas of your face. This captivating accent adds a touch of sparkle and shape that enhances any look, and it’s a universally appealing choice for all genders.

• Bold Brow Fillers:

Shape and fill in your eyebrows with a bold pop of colour to make a statement. Thick, well-defined brows frame the face and are a powerful feature that defies gender expectations.

 

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• Freckles:

Want to add some cute freckles to your makeup look? Freckles can give you a natural, charming vibe and challenge the idea that perfect, even skin is the only way to go.

• Natural Glow:

Achieve a natural glow with dewy skin products. Highlighting and illuminating creams can give a fresh, radiant look that celebrates natural beauty, no matter your gender. 

• Illusioned brows:

Playing with the shape of your brows is another way to get creative beyond the traditional canvas of the eyes. With just an eyebrow brush and some gel wax, you can create different shapes effortlessly, making this a versatile and gender-neutral beauty technique.

• Coloured Mascaras:

Mascaras are gender-inclusive and can add a pop of colour to your eyes, enhancing your style whether you are in sports gear or at a fashion event.

• Bedazzled Brows:

It’s a fun and creative way to add some sparkle and intrigue to your look. This trend is perfect for anyone and involves decorating your eyebrows with gems, glitter, and other dazzling embellishments to make your brows stand out for any occasion, from casual outings to glamorous events. Let your brows be the star of the show!

• Holographic Highlighters:

Holographic highlighter adds an interesting shimmer that can enhance the natural features of the face, making it perfect for anyone looking to express their unique style. It can be applied on to cheekbones, brow bones, eyelids, and even lips to get a radiant and multi-dimensional glow that complements all skin tones.