'Pitai Paratha' Video Goes Viral, Swiggy Joins The Conversation

The intriguing footage initially shared on Instagram, captures a street vendor adopting an unconventional approach to craft the paratha.

The 'Pitai Paratha' video goes viral, and Swiggy joins the conversation.

Source : X/@foodie_saurabh_

India's dynamic street food landscape offers a sensory feast for both locals and visitors alike. From the echoing sounds of local vendors calling out their specialties to the bustling energy of busy streets, every corner presents a gastronomic adventure. The nation's diverse palate is showcased in the spicy allure of pani puri, the tempting aroma wafting from skewered kebabs, and the crispy perfection of stuffed dosas. Amidst this culinary tapestry, a particular video featuring the unconventional creation of a "Pitai paratha" has recently sparked widespread curiosity.

The Instagram reel showcases a street vendor using a rather unconventional method to prepare the paratha. Instead of traditional techniques, he uses his hands to manipulate the cooked paratha, leaving viewers intrigued and amused.

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A post shared by Saurabh Birari (@foodie_saurabh_)

This unique approach prompted many onlookers to jokingly question the paratha's fate, with one popular food delivery platform, Swiggy, chiming in with a humorous remark, "paratha be like: mujhe kyu toda??? [Why did you break me?]".

The video quickly gained traction, eliciting a plethora of reactions from Instagram users. Comments ranged from light-hearted observations such as, "Is he making paratha or washing clothes?" to playful jabs like, “Brother wanted to be a Dhobi (laundry worker), but his father made him open a food stall”.

Others quipped about the vendor's technique, with remarks like, “Beating that like it owes him money” and “No one will say anything, brother used to work in laundry earlier”.

This isn't the first time street vendors have garnered attention for their unique skills. Not long ago, a video shared by Anand Mahindra showcased another individual's remarkable talent in mixing drinks, further highlighting the widespread appreciation for such talents within the community.