Business Blasters: Delhi Students Develop Unique Anti-Theft Alarm 'Chor Machaaye Shor'

As part of this programme, around 3 lakh students of Class XI and XII from Delhi government-run schools created nearly 51,000 teams and submitted as many business ideas.

Business Blasters | Members of the team that developed anti-theft alarm.

New Delhi: Technology inspires young minds and the students of Delhi government schools justify the same. The Delhi government ‘Business Blasters’ programme, aimed at grooming young entrepreneurs at the school level, has instilled confidence in the students as they present unique ideas to receive good business investment.

As part of this programme, around 3 lakh students of Class XI and XII from Delhi government-run schools created nearly 51,000 teams and submitted as many business ideas.

In episode 8 of the start-up show ‘Business Blasters’, the students of Government Co-ed Senior Secondary School in Sector-2, Dwarka, presented their ideas before Delhi Deputy Chief Minister Manish Sisodia, Harappa founder, and CEO Shreyasi Singh, and Flipkart former head of engineering and chief people officer Mekin Maheshwari.

A 10-member team of this school developed an anti-theft alarm ‘chor machaaye shor’ with the seed money provided by the Delhi government under this initiative.

The students threw light on the anti-theft alarm developed by them before Delhi Deputy Chief Minister Manish Sisodia, Harappa founder and CEO Shreyasi Singh, and Flipkart former head of engineering and chief people officer Mekin Maheshwari.

Abdul Rehman, the team leader, said the name of their start-up is Digital Suraksha.

This phone-fitted alarm sends an automated call to the concerned shopkeeper so that he comes to know about the theft immediately.

Shami Akhtar, who brings in raw materials for the team and assembles the same, throwing light on the app developed by them said: “We put this below the shop shutters. When the shutter is closed, a buzzer blows after 15 seconds so that the shopkeeper comes to know that his shop is closed. If any thief tries to open the shutter then automatically there will be a sound of 110 decimal after 15 seconds.”

“There will then be calls on two numbers after 15 seconds. The first call will be to the shopkeeper concerned that there has been a theft at your shop and in case the number is switched off then the second call will be made to the number saved,” he added.

Akhtar said the team currently takes around four hours to develop one piece.

“As of now, we are developing this at our homes because it’s not in great quantity currently and can be easily stored in the house. I do it on my study table,” he added.

The 10-member team, which received Rs 20,000 seed money, said they require an investment of Rs two lakh.

“We require Rs 1,35,000 for raw materials, Rs 15,000 for room rent because we need space to develop this product. We will keep Rs 30,000 for marketing,” said Akhtar.

“We will keep Rs 20,000 for developing our app, which will check battery back-up besides controlling several features,” he added.

This team has so far developed six pieces and already sold five of them while keeping one piece for demo.

Talking about the sales, Rehman said: “My uncle bought the first product. His neighbours thereafter inquired about the product and contacted us. They said that they require this product for a shop and a godown. So, we were able to sell five of our products very easily.

Talking about the plan, Akhtar said: “We plan to sell 600 pieces in the next six months. We will initially keep our rolling stock of 50 and gradually develop this into a cycle.”

“We have already received orders for 50 pieces. We have so far confirmed to only 25 of those who have placed the orders because we did not have that much investment,” Akhtar said.  

“We require Rs 2,700 to assemble this product but sell it in Rs 4,000. We will keep the product’s original price to be Rs 4,500. As of now, it is a start-up discount so that people trust our brand,” he added.

Raunak Kumar, who looks after the research in the team, said that they currently give a warranty of one year.

Maheshwari offered an investment of Rs one lakh and offered the team an opportunity to connect with the mobile companies so that they include calling technology in a cost-effective manner in their product.

Shreyasi Singh, who is also an author and has written two books on management, offered an investment of Rs 50,000 for the purchase of raw materials and Rs 25,000 for research, sales, and marketing.

She also offered 10 hours of consulting and advisory time to the team to boost sales and marketing.