How Indian Companies Are Creating A Mark In Global Market

The brands are leveraging India's unique strengths, such as its rich cultural heritage, diverse population, and low-cost manufacturing capabilities, to create products and services that are globally appealing

Indian firms are also increasingly focusing on sustainability, and are adopting environmentally-friendly practices in their manufacturing processes.

Source : Companies

Indian brands are increasingly creating a mark in the global market of late, driven by the country's growing economy, favourable government policies, and the rising popularity of Indian culture around the world. Here are a few ways in which Indian brands are making an impact in the international market.

The brands are leveraging India's unique strengths, such as its rich cultural heritage, diverse population, and low-cost manufacturing capabilities, to create products and services that are appealing to global customers. Indian companies, for example, are increasingly using traditional Indian textiles, fabrics, and handicrafts in their products to differentiate themselves from competitors.

They are adopting digital technologies to reach global audiences, and are leveraging social media, e-commerce, and other digital platforms to promote their products and services. This has helped them reach new markets and expand their customer base beyond traditional boundaries. Indian companies such as Tata, Mahindra, and Infosys are emerging as global players in their respective industries, and are competing with the best brands from around the world. These companies have built a strong reputation for quality, innovation, and value, which has helped them gain a foothold in the global market.

Indian firms are also increasingly focusing on sustainability, and are adopting environmentally-friendly practices in their manufacturing processes. This has helped them attract environmentally-conscious consumers from around the world, who are looking for products and services that are not harmful to the environment.

Overall, Indian brands are making a significant impact in the global market, and are poised to become even more competitive in the coming years as the country's economy continues to grow and its brands become more well-known around the world.

Leo Mavely, founder and CEO, Axio Biosolutions, told ABP Live that in the past few years Indian brands have made a remarkable impact on the global market as they continue to expand and grow their presence around the world. "Right from medical technology and pharmaceuticals to textiles and consumer goods, Indian companies are now household names on the global stage. Especially new-age medtech firms have been successfully leveraging their strengths in innovation, affordability, and adaptability to carve out a niche in the highly competitive global market."

The rise of Indian brands is a testament to the country's economic growth, entrepreneurial spirit, and commitment to excellence, according to Mavely.

Four Indian companies — namely TCS, HDFC Bank, Infosys, and LIC — were featured among the top 100 global biggest brands, along with companies such as Apple, Google, Amazon, and Microsoft.

"With strong focus on quality, sustainability, and customer experience, Indian brands are setting a new standard for the industry. As Indian brands continue to break new ground and enter new markets, they are proving that they have what it takes to compete with the best in the world," he added.

Some major Indian companies which are popular worldwide.

Tata Group: Tata is one of the oldest and most well-known Indian brands that has made a significant impact globally. From steel to automobiles, hospitality to IT services, Tata Group has established itself as a truly global brand with a presence in over 100 countries.

Mahindra & Mahindra: Mahindra & Mahindra, a leading Indian automobile company, is known for its rugged SUVs and tractors. The company has a presence in over 100 countries and has successfully established itself as a global brand.

Infosys: Infosys is an Indian IT giant that has made a significant impact globally. The company provides a wide range of IT services and has a presence in over 50 countries.

Amul: Amul is a dairy cooperative based in India that has made a name for itself globally with its dairy products. The brand is known for its quality and affordability and has a presence in over 60 countries.

Himalaya Herbals: Himalaya Herbals is a leading Indian brand that offers a range of ayurvedic and herbal products. The brand has a presence in over 90 countries and is known for its natural and sustainable products.

Titan: Titan is a leading Indian watch brand that has made a significant impact globally. The company offers a wide range of watches and has a presence in over 30 countries.

Godrej: Godrej is a leading Indian conglomerate that offers a wide range of products and services, including consumer goods, real estate, and agribusiness. The brand has a presence in over 80 countries and is known for its quality and innovation.

Bajaj Auto: Bajaj Auto is a leading Indian two-wheeler manufacturer that has made a name for itself globally with its affordable and high-performance bikes. Bajaj Auto has a presence in over 70 countries.

Old Monk: India’s favourite drink, Old Monk, was launched in 1954. It is owned by Mohan Meakin Limited. The drink is made in Ghaziabad, Uttar Pradesh. Until recently, it was the most consumed dark rum in the world. This rum is sold by some retailers in a few countries that include the US, UK, Russia, Germany, Japan, New Zealand, Canada, Singapore, and Malaysia.

Zomato: Zomato is an Indian food delivery and restaurant discovery platform that has made a significant impact globally. The brand has a presence in over 24 countries and is known for its user-friendly app and excellent customer service.

Royal Enfield: Royal Enfield’s Bullet enjoys the longest motorcycle production run of all time, making it one of the oldest running bikes of the world. It is produced in Chennai and is exported worldwide. Royal Enfield has around 900 stores in India and has expanded its global presence to 600 stores. This iconic brand has its presence in Australia, Europe, Canada, US, Middle East, South East Asia, and Latin America.

SpiceJet: SpiceJet is a leading Indian airline that has made a name for itself globally with its affordable and reliable services. The company has a presence in over 10 countries and is known for its excellent customer service and on-time performance.