EXPLAINED | Myntra Controversy: Why Is E-Commerce Firm Changing Logo?

The complainant identified as Naaz Patel, who is associated with Avesta Foundation NGO, alleged that the company’s previous logo was derogatory as it resembled a naked woman.

Myntra/Twitter

E-commerce website Myntra has come under fire and is being forced to change its brand logo after a Mumbai-based activist lodged a police complaint alleging its logo being 'offensive' to women. 

The complainant identified as Naaz Patel, who is associated with Avesta Foundation NGO,  in the police report filed last year in December alleged that the company’s previous logo was derogatory as it resembled a naked woman. According to the reports, Patel demanded removal of the Myntra logo and threatened appropriate action against the company in case they failed in implementing the suggested changes. 

Following Patel’s complaint, Myntra officials were summoned by the police.  The officials working at the company reportedly stated that within a month the logo will be replaced.

Soon, the firm changed its logo and issued printing orders with the new logo on it. The company is yet to unveil its new logo. 

Myntra is an Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India. The original B2B venture for personalized gifts was conceived in 2007 but transitioned into a full-fledged ecommerce giant.

By 2012, Myntra had introduced 350 Indian and international brands to its platform. Myntra was acquired by Flipkart in 2014. The company later acquired fashion e-retailer Jabong in 2016. The Myntra shopping app came into existence in the year 2015 to further encourage customers’ shopping sprees.