Blue Dart Rebrands Premium Service, Names It Bharat Dart

During the G20 Summit in New Delhi last week, Prime Minister Narendra Modi’s placard referred to India as ‘Bharat’, while President Droupadi Murmu referred to herself as the ‘President of Bharat’.

Blue Dart in it's official release noted that it has conducted extensive discovery and research process to rebrand this service and it aims to align itself to the evolving needs of it’s customer. ( Image Source :Getty )

Logistics company Blue Dart announced on Wednesday that it has rebranded it’s premium service in India, from Dart Plus to Bharat Dart. The company shared the announcement via an exchange release. “This strategic transformation marks a milestone in Blue Dart's ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat,” the release said. 

The company further explained it’s thinking behind the revamp and said, “Blue Dart’s decision to rebrand this service stems from an extensive discovery and research process aimed at aligning itself to the evolving needs of it’s customers.”

The company’s managing director, Balfour Manuel, elaborated on the decision and said, “ During India's recent G20 Presidency, the need to harmonize growth, efficiency, and resilience as one large family was brought forth. The government's vision of One Earth, One Family, One Future,' which underscores unity and purpose, aligns seamlessly with Blue Dart's forward-thinking approach, cementing its position as a trailblazer in the logistics industry. This rebranding represents an exciting transformation for us as we continue to serve the length and breadth of the country. Bharat Dart is the first step in a new and exciting chapter for our company and our nation. We are dedicated to leveraging our expertise to elevate our capabilities and enhance the overall customer experience."

Sister company DHL echoed the sentiments and expressed it’s vision to align with the Indian government’s outlook on development. Pablo Ciano, CEO of DHL e-commerce, said, “As India approaches its centenary year in 2047, the focus on e-commerce and logistics has become paramount. Our DHL Group Strategy 2025 has identified e-commerce as a megatrend, and we are committed to our objective of 'Connecting People, Improving Lives.' We firmly believe in the immense potential to spotlight the unique products and services offered by India's small businesses and MSMEs in tier l and tier lil cities on a global stage, enabled by our seamless delivery solutions. This vision harmonizes seamlessly with the government's 'Make in India' initiative." 

Blue Dart noted that Bharat Dart is a time-sensitive delivery service provided by the company that promises speed, security, and handling with value-added features and benefits of complete visibility on the last mile via a robust system and easy payment options. 

Blue Dart has access to more than 55,000 locations in India and is spread across 220 countries and territories worldwide. 

Notably, during the G20 Summit opening in New Delhi last week, Prime Minister Narendra Modi’s placard referred to India as ‘Bharat’. Further, President Droupadi Murmu in her dinner initiation for a reception of G20 leaders referred to herself as the ‘President of Bharat’. These developments have sparked controversy and media reports are floating around speculating that the government is considering officially adopting ‘Bharat’ as the name of the country.