Why are Amrapali Noida residents trolling MS Dhoni on Twitter?

New Delhi: It is a common practice among celebrities to endorse various products in lieu of hefty amounts of money. Bollywood stars and cricketers are the most sought after celebrities among the corporate houses. Among Indian cricketers MS Dhoni is the biggest brand and he charges the highest amount for appearing in a TV commercial or a print advertisement. One of his many clients is the Amrapali Group, a real estate firm. One of Amrapali’s many projects in National Capital Region (NCR), the Sapphire complex in Noida, a residential project, is making news for the wrong reason these days. The residents of the said complex are protesting against the builder for not fulfilling its promises and have opened a Twitter campaign against the Amrapali Group. Since Dhoni is their brand ambassador, the residents are also tagging him in their tweets, requesting the Indian captain to help them. Some residents have asked Dhoni to tell the firm to complete their project using the hashtag ‘AmrapaliMisuseDhoni’, which went viral in no time and as many as 70,000 tweets flooded the social media. “We also tagged UP Chief Minister Akhilesh Yadav asking him to intervene. Twitter #AmrapaliMisuseDhoni saw a total of 70000 impressions and our campaign forced the realtor and the Noida authority to address the issue of buyers,” a dejected retired naval officer RK Srivastava, one of the investors of the project, was quoted as saying by crictracker.com. The Amrapali group had launched the Sapphire, a project with 1000 flats spread across an area of over 40000 sq. metres, way back in 2009. It was promised that the houses would be handed over in 2011. The project attracted a lot of investors, including some famous names like Justice Markandey Katju and vice admiral (retired) Shekhar Sinha. But the project wasn’t delivered even after a two-year delay and the residents had to shift to the houses without the occupation certificate in 2014. Since then, the residents have been complaining about the failed lifts, incidents of fire, poor parking facility etc. The Noida authority has now assured that it would call the builder and buyers to address their issues. Amidst such situation, the executive director of Amrapali Group said, “We will deposit Rs 15 crore (to issue the occupation certificate from Noida authority) and take the occupation certificate in 60 days. Other issues will also be resolved.”

#amrapalimisusedhoni Super stars can influence the companies they represent. Please help the innocent buyers, @msdhoni. Your word counts.

— Prem Rao (@premrao) April 10, 2016

 

#amrapalimisusedhoni Kids are at the risk of fire and lift free fall@msdhoni @rjraunac @_pallavighosh @swarntabh pic.twitter.com/YHge1wvRN2 — Ashok Kumar (@ashokism) April 10, 2016

@msdhoni, didnt kno Amrapali, booked my flat on ur trust in 2011. Waiting since! #amrapalimisusedhoni@Sec107Noida pic.twitter.com/fzW7tbo6nq

— Ankur (@aSmallVice) April 10, 2016

 

89 % feel Dhoni sud disown such brands #amrapalimisusedhoni @_pallavighosh https://t.co/PC4FfJN9Wm — AbhishekPatni (@Abhishek_Patni) April 10, 2016

#amrapalimisusedhoni @msdhoni @swarntabh @digvijaya_28 @navneetanand Dhoni Pls do not do Adv just money https://t.co/2UixJza74N

— Ashok Kumar (@ashokism) April 8, 2016

 

#amrapalimisusedhoni dear captain withdraw yourself from a duping and dubious amrapali builders.people are in grave problem — Nitin mittal (@nitinmittal1212) April 10, 2016