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What Is 'Barbenheimer'? The Internet Phenomenon About 'Barbie' Up Against 'Oppenheimer'
Barbenheimer- a portmanteau from the two film titles 'Barbie' and 'Oppenheimer' came into existence as a meme when the release date of the films was announced

What Is 'Barbenheimer'? The Internet Phenomenon About 'Barbie' Up Against 'Oppenheimer'
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Barbenheimer- a portmanteau from the two film titles 'Barbie' and 'Oppenheimer' came into existence as a meme when the release date of the films was announced
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Barbeneimer is a pop culture move as it is circulating in all forms of popular culture across the world. A marketing move, yes and an internet pehnonmen fanned by fans as well. Do let us know your thoughts on Barbenheimer (All Pics Credit: IMDb)
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Gradually from gender stereotypes, the contrast went on to be more physical- of colours i.e pink and black
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From gender stereotyping, then both fandoms collaborated on creating funny memes, merchandise and in a way both films have naturally profited from this organic fan-generated marketing
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Actors from both films have encouraged their fans to give both contrasting movies a watch
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The Barbenheimer phenomenon's official definition descirbes it as an instance of counterprogramming, a marketing strategy where a tonally different film is released on the same day as a major film to appeal to an underrepresented group.
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Barbenheimer is posited as a cultural movement generated by two films from different genres; a move seen once in while in pop culture terms
Published at : 21 Jul 2023 03:49 PM (IST)
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Dr Prosenjit NathThe writer is a technocrat, political analyst, and author.
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