Kareena Kapoor Is A 'Haunting, Beautiful' Masaba Bride, Posts Pics From The Collection

Kareena Kapoor Khan was on Thursday announced as the face of designer Masaba Gupta's new luxury bridal label 'The Masaba Bride'.

Kareena Kapoor Is A 'Haunting, Beautiful' Masaba Bride, Posts Pics From The Collection

Kareena re-posted a series of pictures from The Masaba Bride’s 'Patiala Portraits' campaign.

The caption read, ""Kareena is timeless and I wanted a timeless face for this campaign. She owns herself with utmost confidence in every stage of her life or career; and this association pays homage to brides who embody strength, independence, and individuality. This campaign is a letter of thanks and appreciation from me to Kareena " - Masaba"

'Patiala Portraits' under 'The Masaba Bride' label is billed as a tribute to "the timeless grandeur and elegance of the Maharanis of Patiala, Begums of Hyderabad, and the Princesses who placed India on the map of global influence".

The clothing line explores a narrative through rich fabrics, intricate embroidery, and signature motifs.

Kareena also shared her reaction to her bridal look on social media.

"Masaba! So proud of what you created with 'The Masaba Bride'. Love it! And so happy to be your first 'bride'! @masabagupta," the "Jaane Jaan" star wrote.

The 'Patiala Portraits' campaign draws inspiration from the rich tapestry with a sense of royalty and an ode to India's regal history, blending it seamlessly with contemporary designs.

"It is a luxurious story woven with dori, sitara, and moti kaam; bitter-sweet anticipation of a new beginning. It is for the modern woman who stays true to her roots but does not shy away from owning herself and finding her voice," the press release stated.

Masaba, also known for her label House of Masaba, shared pictures of Kareena wearing the designs from her new collection on her Instagram Story.

"Uff Beboo!! @kareenakapoorkhan," the designer captioned her post.

he collection will have pieces that will be made to order and few retail at select Masaba Bridal stores across India and also online. (All Images: Instagram/@houseofmasaba)