Tata ties up with Uber to offer easy finance to cab drivers

New Delhi: Tata Group and Uber Technologies will come together in a new partnership to better enable drivers and owners to own and operate cars easily, by way of offering easy finance options and support solutions. Uber is a platform where independent drivers and owners of cars offer rides on their cars to passengers, who hail a cab through Uber. This partnership will offer easy finance and support solutions to the buyers of fuel efficient cars as the Tata Indica and Tata Indigo from Tata Motors. Tata Capital Financial Services and Tata Motors Finance will be offering the easy finance solutions to each driver in a customized manner. Adding to the list of services is the affordable insurance from Tata AIG. Further, operational support will also be provided to drivers, accessing these solutions of the Tata, through Tata Business Support Services. This pan-India initiative began in Hyderabad and will soon branch over to the rest of India. Within the next year, this partnership will empower over 20,000 drivers to operate their own micro-enterprise with Uber. The Tata had already invested in Uber last year through the Tata Opportunity Fund, following which the announcement of this new collaboration has been made this year. Now customers will also be brought closer to accessing the services of the Tata Group and their financial and support services. They will avail multiple services of the Tata Group via the increased accessibility, enabled by Tata’s tie up with Uber Technologies. While multiple needs of the customers will be met through this partnership, a strong brand image will also be built by the Tata through the multifarious services it offers through its Group. Uber Technologies is also excited with this tie up with the Tata, which it believes will enable more number of drivers to get on the road easily, in what will sure turn out to be a fresh boost to the micro-entrepreneurship scene in India. Source-vicky.in