Hindi Thrives On Social Media As Users Ask #KooKiyaKya

Micro-blogging platform Koo becomes the largest Hindi micro-blog by enabling immersive language experiences.

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Hindi is one of the top languages of the world alongside English. There are more than 600 million Hindi speakers in the world. As one of the five most widely spoken languages globally, the demand for the creation and consumption of digital content in Hindi is witnessing a significant rise.

India’s first and largest multi-lingual micro-blogging app Koo empowers Indians to communicate freely in their mother tongue, actively leveraging Hindi to enable conversations and the expression of thought across communities.

As a multi-lingual platform that democratizes the voice of Indians, Koo has witnessed traction in Hindi – especially from Hindi-preferring Indian users who are otherwise lost in English dominant online communities. Over 50 percent of Koo’s 15 million-plus users interact with each other in Hindi. Moreover, of all the millions of Koos on the platform, nearly half are in Hindi.

Koo started the #KooKiyaKya campaign to encourage people to let go of their inhibitions, come onto the platform and express themselves in their mother tongue. 

#KooKiyaKya curates immersive language experiences on the app that have helped Koo become the world’s largest micro-blogging platform in Hindi. Over time, the campaign has identified an enormous gap that exists in India when it comes to digital content creation in native languages, with a vast segment of the online space still largely focused on English.

In September 2021, to celebrate Hindi Diwas, #KooHindiFest2021 was initiated to celebrate the richness and popularity of Hindi in India. The week-long festival, launched by renowned singer Palash Sen, comprised a series of cultural activities, workshops and exciting contests; all of which created a rich social media ecosystem for Hindi and received a tremendous response from over six lakh users across 10 Indian states.

With the T20 World Cup 2021 currently underway, Koo - through #KooKiyaKya - is spearheading an exciting cricket-focused campaign that will offer a superior, personalized, and hyperlocal experience to users to capture all the action and commentary live in their native languages.

And why not, when internet users in Hindi are likely to outnumber those in English in India by the end of 2021. Consider this – as against 199 million English users, India will have over 201 million internet-savvy citizens communicating in Hindi - says a report by KPMG and Google. With enhanced digital penetration and literacy, the need to consume content in a native language is immense; and a language-agnostic social platform like Koo has crafted the perfect product experience and campaigns in Hindi to build loyalty, trust and facilitate greater engagement.

Hindi Diwas witnessed enthusiastic participation from Leaders

Chief Minister of Uttar Pradesh, Yogi Adityanath (@myyogiadithyanath) wrote: Hindi language, a symbol of national unity in a country full of diversity, is an integral part of our identity and culture. Let us take a pledge to use Hindi more and more to establish it as a national language and as a world language. #hindi_means_ku_appChief Minister of Madhya Pradesh, Shri Shivraj Singh Chauhan (@chouhanshivraj) wrote:

Happy #Hindi_Day! Jai Hind, Jai Hindi! #ku_pay_cool_hai_hindi

Chief Minister of Himachal Pradesh, Shri Jairam Thakur (@jairamthakurbjp), wrote: 

“Hindi is the pride of India, the identity of India. Let us, on this ‘Hindi Diwas’, take a firm resolve to promote Hindi for the preservation of the country's identity and pride”