KFC Has Found Out A New Way To Eradicate Hunger. Check out!

New Delhi: KFC definitely eradicates hunger. Now, it has gone one step ahead with the intent to help the poor by eradicating hunger from their lives. Well, to cut it short, KFC India has announced that it will be contributing up to Rs.5 from the sale of every bucket, through the month of October. The contributions will be made from sales across its 300+ stores and online ordering. To build greater awareness and engagement, the iconic KFC buckets have been rebranded as “addHOPE” buckets, available in stores beginning 10th October. This has been done very interestingly. KFC has come out with an image recognition technology to share through a short video, the story of Pinky, Raju and Gopal symbolizing many other children who spend hours every day in search of food. Here’s how you use this image recognition technology. Visit the www.addhope.in on your mobile browser, point the camera at the characters drawn on the bucket, and click a picture. And after this, consumers will be directed to these powerful stories. Each story draws attention to the plight of millions of children who battle hunger every day, and how KFC add HOPE™ is making a difference. This is what Rahul Shinde, MD, KFC India said, “Hunger is a very real and big challenge - at least 3,000 children die every day from poor diet related illness. The fact that millions of children go to bed hungry every night means that they are unable to grow, learn and thrive. It is a critical cause to unite behind. We couldn’t be happier to announce that through the month of October, we will contribute towards fighting hunger from the sale of KFC buckets across 300+ stores and online.  By making all our buckets, add HOPE™ buckets and carrying audio visual stories of hope on them, we want to call on more people to support the cause. The more they do the more hungry children we can help feed.” add HOPE™ is KFC’s good purpose initiative that will continue to create awareness and raise funds through beneficiaries like World Food Program (WFP), India FoodBanking Network (IFBN), SMILE Foundation and Responsenet associated Feeding programs nationally. Together with these organizations, KFC aims to provide 20 million meals to underprivileged children by 2020. So this month, each time you order an add HOPE™ bucket, KFC will contribute up to Rs.5 towards feeding a hungry child. Those who wish to contribute in another way, they can add Rs. 5 to their bill.