Pathaan: Shah Rukh Khan To Start Promotions After Release, Makers Want 'Euphoria Around His Return To Reach A Crescendo'

Shah Rukh Khan will return to the cinemas after a gap of four years with ‘Pathaan’ on January 25. It is one of the most anticipated releases of this year and the buzz around the film is quite high.

'Pathaan' will release in Hindi, Tamil and Telugu.  

Source : Twitter

New Delhi: Shah Rukh Khan will return to the cinemas after a gap of four years with ‘Pathaan’ on January 25. It is one of the most anticipated releases of this year and the buzz around the film is quite high as it marks SRK’s return to the silver screen. The makers have therefore decided to capitalise on the excitement to watch King Khan on the big screen and will be doing all the promotional activities after the film’s release. 

Director Siddharth Anand has said that Shah Rukh Khan will be seen first on the big screen before he starts any promotions for the film. The makers strategically want to increase the hunger to see him and interact with him so that it hugely boosts the opening of the film. 

“Pathaan marks Shah Rukh Khan’s return to the movies after 4 long years. He has had very limited exposure with people in these four years and the hunger to see him is at an all-time high. It’s palpable and that’s what has contributed in a big way to the buzz that people are saying Pathaan has today,” said Siddharth. 

 He added, “SRK. Just these 3 letters spell so much stardom, so much love, and are just so iconic. The entire nation has loved him for so long and we are hopeful that our film will deliver on the promise to give a never seen before SRK to audiences. We want the euphoria around his return to reach a crescendo by Jan 25, the release date of Pathaan. Thus, we will start all our promotional activities only post the release of the film. We are all humbled to be receiving the unanimous love that we are getting for Pathaan so far and we can’t thank people enough!” 

The star cast of the film including Shah Rukh Khan, Deepika Padukone, and John Abraham has not given any interviews till now for the film’s promotion. 

'Pathaan' will release in Hindi, Tamil and Telugu.