Produced by Karan Johar's Dharma Productions, the recently announced film 'Naagzilla' starring Kartik Aaryan has unexpectedly sparked controversy. Despite the initial excitement around the project, social media users wasted little time pointing out that the poster seemed to be based on an old Instagram shot that the actor had posted.
The makers formally announced 'Naagzilla', a whimsical supernatural drama slated for release on August 14, 2026, around Naag Panchami, with the debut of its motion poster featuring Kartik Aaryan on Tuesday.
Reddit users quickly pointed out that the chosen picture looked suspiciously like an old shot of Kartik Aaryan, where he stands with his back to the camera, gazing out over a beautiful countryside.
So, for their upcoming film, Dharma Productions reportedly used an old Instagram photo of Kartik as the poster. Many users on Reddit trolled KJo and his team for not putting in any effort.
“Damn, are they that broke that they cannot afford a photoshoot?” one user said, while another added, “Such a low-effort announcement, lmao.”
There was also commentary about AI's role in the design process. A user wrote, “When will this AI epidemic leave the design industry? Literally all movie posters have started looking the same and overly artificial because of this AI overuse.”
So dharma basically re used Kartik’s old Instagram post to make the official poster of their next movie 😂 kjo and his team really have stopped putting in efforts
byu/NoProfessionn inBollyBlindsNGossip
'Naagzilla' is planned to hit theatres on August 14, 2026, and promises to provide a new perspective to the genre. The film's caption reads, “Insanon wali picharein toh bahut dekh li, ab dekho naagon wali pichchar! #Naagzilla – Naag lok ka pehla kaand… Funnn phailaane aa raha hai – Preyamvadeshwar Pyare Chand… Naag Panchami par aapke nazdeeki Sssssinemas mein!”
